Doing Business in the Commercial Media 2

Subject guarantor:

Kateřina FRIČOVÁ

Name of lecturer(s):

Kateřina FRIČOVÁ

Learning outcomes of the course unit:

Expanding knowledge to entreprenurial principles in commercial press, radio and television.

Mode of study:

Lecture, discussion, presentation by guest professionals.

Prerequisites and co-requisites:

Successfull completion of „Entrepreneurship in Commercial Media 1.“

Recommended optional programme components:

No elective requirements.

Course contents:

Linked to Enterprise in Commercial Media 1

Producer - the one who knows how to select a good media partner because all types of media are known and what their focuses are.

Acquired knowledge extends and develops in the task - creation of a business plan for new television, from marketing considerations of what type of TV will be created through the programming scheme, budget, organizational schematic, commercial model, marketing tools.

Recommended or required reading:

Zákon o rozhlasovém a televizním vysílání 231/2001 Sb

Tiskový zákon 46/2000 Sb

Zákon o regulaci reklamy 40/1995 Sb

www.radiotv.cz

www.ceskamedia.cz

www.omd.cz

www.uvdt.cz

www.digizone.cz ...

Planned learning activities and teaching methods:

Lecture, discussion, exercises, guest presentations.

Assessment methods and criteria:

Participation in lectures 10%

Completion of the semester paper on the topic of the rise of new TV stations in the Czech Republic 30%

Final presenation and defense of the semester paper. 60%

Course web page:

Note:

contact: fricovak@centrum.cz

Schedule for winter semester 2013/2014:

The schedule has not yet been prepared

Schedule for summer semester 2013/2014:

	06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon
Tue
Fri
Thu	místnost 334 Učebna KP (Lažanský palác) FRIČOVÁ K. 19:00–20:35 (přednášková par. 1)
Fri

Date	Day	Time	Tutor	Location	Notes	No. of paralel
	Thu	19:00–20:35	FRIČOVÁ K.	Učebna KP Lažanský palác		přednášková par. 1

The subject is a part of the following study plans:

• Production - Master (qualification subject)