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STUDY PLANS

Doing Business in the Commercial Media 2

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Code Completion Credits Range Language Instruction Semester
305PKM2 ZK 3 24/S Czech summer
Subject guarantor:
Kateřina FRIČOVÁ
Name of lecturer(s):
Kateřina FRIČOVÁ
Learning outcomes of the course unit:

Expanding knowledge to entreprenurial principles in commercial press, radio and television.

Mode of study:

Lecture, discussion, presentation by guest professionals.

Prerequisites and co-requisites:

Successfull completion of „Entrepreneurship in Commercial Media 1.“

Recommended optional programme components:

No elective requirements.

Course contents:

Linked to Enterprise in Commercial Media 1

Producer - the one who knows how to select a good media partner because all types of media are known and what their focuses are.

Acquired knowledge extends and develops in the task - creation of a business plan for new television, from marketing considerations of what type of TV will be created through the programming scheme, budget, organizational schematic, commercial model, marketing tools.

Recommended or required reading:

Zákon o rozhlasovém a televizním vysílání 231/2001 Sb

Tiskový zákon 46/2000 Sb

Zákon o regulaci reklamy 40/1995 Sb

www.radiotv.cz

www.ceskamedia.cz

www.omd.cz

www.uvdt.cz

www.digizone.cz ...

Planned learning activities and teaching methods:

Lecture, discussion, exercises, guest presentations.

Assessment methods and criteria:

Participation in lectures 10%

Completion of the semester paper on the topic of the rise of new TV stations in the Czech Republic 30%

Final presenation and defense of the semester paper. 60%

Course web page:
Note:

contact: fricovak@centrum.cz

Schedule for winter semester 2013/2014:
The schedule has not yet been prepared
Schedule for summer semester 2013/2014:
06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon
Tue
Fri
Thu
místnost 334
Učebna KP

(Lažanský palác)
FRIČOVÁ K.
19:00–20:35
(přednášková par. 1)
Fri
Date Day Time Tutor Location Notes No. of paralel
Thu 19:00–20:35 FRIČOVÁ K. Učebna KP
Lažanský palác
přednášková par. 1
The subject is a part of the following study plans:
Generated on 2014-06-18
Updates of the above given information can be found at http://sp.amu.cz/en/predmet305PKM2.html