Public Relations 1

Subject guarantor:

Pavlina FECHTEROVÁ

Name of lecturer(s):

Pavlina FECHTEROVÁ

Learning outcomes of the course unit:

The course aim is to offer students fundamental knowledge and skill in managing public relations with an emphasis of practical use. Broadening the to date knowledge of the students acquired during study in the previous module and considering the current trends and tendencies in marketing. To acquaint students with the importance and principles of communications of an organization with the public.

Mode of study:

Prerequisites and co-requisites:

Recommended optional programme components:

Žádné další nepovinné vzdělávací složky.

Course contents:

The classes are focused on the following topics:

The preparation, implementation processes and evaluation of the media campaign in film PR.

Media service - basic priniciples, development in the last 15 years, new trends, internet connection, social sites.

Working with media - preparation and distribution of press reports, press-kits, journalist days, press conferences, journalist screenings, contests, providing interviews, etc.

Addressing a particular audience, regular and potential film viewers, targeting a defined audience group, etc.

Analysis and subsequent discussions on media campaigns.

Students acquire comprehensive information about the function of film PR, supported by long-term practical experience.

Recommended or required reading:

Planned learning activities and teaching methods:

Seminar

Assessment methods and criteria:

Course web page:

Note:

Schedule for winter semester 2013/2014:

The schedule has not yet been prepared

Schedule for summer semester 2013/2014:

The schedule has not yet been prepared

The subject is a part of the following study plans:

• Production - Master (qualification subject)