Animation in advertising

Subject guarantor:

Jiří KUBÍČEK

Name of lecturer(s):

Jiří KUBÍČEK

Learning outcomes of the course unit:

The aim is to actively demonstrate with the students a manner of applying one's work in the advertising field. As well there are exercises in which the students create their own treatment of a fictitious campaign.

Mode of study:

The module itself is 8 hours (Friday)

Exercises are performed at home by the students (weekend)

Exercise evaluations take approx. 4 hours depending on the number of students (approx. 20 min. for each project on Monday)

Prerequisites and co-requisites:

This module is intended, primarily, for master's study students.

Recommended optional programme components:

Žádné další nepovinné vzdělávací složky.

Course contents:

1. manner of development and application of advertisement clip production - system structure

2. manner of development and application of advertisement clip production - organizational structure, competences

3. application - from idea to creative implementation

4. the position of the „animator“ in the production chain

5. communications in the production structure

6. treatment and reference - pitching and bidding

7. development in the application of advertising jobs examples

8. exercise: same assignments

9. individual work on the homework assignments

10. presentations, pitching and evaluations

Recommended or required reading:

No prescribed study materials.

Planned learning activities and teaching methods:

Assessment methods and criteria:

At the end of the module will be presentations by individual modules. The evaluation is oral. Credit is awarded for the presented project.

Course web page:

Note:

Schedule for winter semester 2013/2014:

The schedule has not yet been prepared

Schedule for summer semester 2013/2014:

Date	Day	Time	Tutor	Location	Notes	No. of paralel
03.03.2014		17:00–21:00	KUBÍČEK J.	Učebna KAT Lažanský palác		paralelka 1
28.02.2014		09:00–17:00	KUBÍČEK J.	Učebna KAT Lažanský palác		paralelka 1

The subject is a part of the following study plans:

• Animation - Master (optional subject)
• Documentary Film - Master (faculty subject, optional subject)
• Documentary Film - Bachelor (optional subject)
• Animation - Master (faculty subject, optional subject)
• Scriptwriting and Dramaturgy - Bachelor (optional subject)
• Scriptwriting and Dramaturgy - Master (faculty subject, optional subject)
• Film Directing - Bachelor (optional subject)
• Film Directing - Master (faculty subject, optional subject)
• Cinematography - Bachelor (optional subject)
• Cinematography - Master (faculty subject, optional subject)
• Production - Bachelor (optional subject)
• Production - Master (faculty subject, optional subject)
• Audiovisual Studies - Bachelor (optional subject)
• Editing - Bachelor (optional subject)
• Editing - Master (faculty subject, optional subject)
• Sound Design - Bachelor (optional subject)
• Sound Design - Master (faculty subject, optional subject)
• Photography CZ - Bachelor (optional subject)
• Photography CZ - Master (faculty subject, optional subject)
• Audiovisual Studies - Master (faculty subject, optional subject)
• Restoring of Photogrphy (optional subject)