Theatre Marketing 2

Register Display Schedule

Subject guarantor:

Jitka ČERNÁ

Name of lecturer(s):

Jitka ČERNÁ

Learning outcomes of the course unit:

Introduce students with generally applied principles of marketing in the commercial sphere and provide them with the opportunity to compare it with the specific characteristics of marketing in the arts.

Mode of study:

Lecture, study sample analysis, discussion.

Prerequisites and co-requisites:

credit

Recommended optional programme components:

none

Course contents:

In this course students are introduced to instruments of a marketing mix, planning marketing strategy and further basic marketing procedures.

Recommended or required reading:

Johnová,Černá: Arts marketing : marketing umění a kulturního dědictví, Praha, Oeconomica, 2007

Kesner, Ladislav, Marketing a management muzeí a památek, Praha, Grada, 2005

Dvořák, Jan: Kreativní management pro divadlo, Praha, 2004

Kotler, Philip: Standing room only: strategies for marketing the performing arts, Boston 1997

Colbert, Francois: Marketing culture and the arts, Montreal 2007, ISBN: 978-2-9808602-1-8

Planned learning activities and teaching methods:

Class, exercises, course paper, essay, presentation of the course paper.

Assessment methods and criteria:

Credit is awarded based on:

attendance and participation in class. The maximum excused absences is 3.

Sitting the semester test

Course paper presentation

During the semester participation in class discussion is required. The exam is written. The overall grading is comprised of 20% for class participation, 60% for the written exam and 20% for the course paper presentation.

Conditions for successful completion of the course: class participation, completion and preparation of the course paper and completing the oral exam.

Course web page:

není

Note:

Schedule for winter semester 2014/2015:

The schedule has not yet been prepared

Schedule for summer semester 2014/2015:

The schedule has not yet been prepared

The subject is a part of the following study plans:

• Arts Management (B.A.) (compulsory subject)