Introduction to Printing 1

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Subject guarantor:

Jaroslav SLANEC

Name of lecturer(s):

Jaroslav SLANEC

Learning outcomes of the course unit:

Upon completion of the course students are able, through their knowledge in Print to competently outsource printing materials and watch over the process from proposal to the final product. The students will be able to assess prodution potential and make decisions regarding inappropriate or non-effective technological printing processes.

Mode of study:

The first part of the course is theory lectures. The secon is theory supplemented by examples from practice, excursions to printing shops, classes with professionals.

Prerequisites and co-requisites:

none

Recommended optional programme components:

none

Course contents:

1. Typescript:

Some pitfalls of written manuscripts for development in DTP. Marking a manuscript for setting. Proofreading and correction marks. Approx. 3 hours.

2. Typography:

Typeface - typometric measurement systems. Development of Latin letters and their categorization. Fond design. Typeset, Typeface, etc. Possible use in setting.

Graphic printing matter adjustment - paper and its formats. Other materials in printing. Print design. page layout, mock-up. Possible graphic paragraph adjustments, Print surface composition. Publication accompanying images. Reproduction artwork. Color modes. Print registers. Possible development in DTP. Ethical and legal impacts of using images.

3. DTP:

Hardware and software devices - characteristics. Consitency in working procedures (writer - graphic designer - printer) Pre-print preparations. Postscript. Compression and transfer of files.

4. Printing development:

The history of printing from Guttenberg... Modern printing techniques - flexography, intaglio, offset, serigraphs, digital printing, other reproduction techniques. Final production. Binding. Printed matter surface corrections.

5. Practical examples:

Visits to DTP operations, Printers, Promotional materials equipment fairs, etc....

Recommended or required reading:

Beran a kol.: Typografický manuál, Praha 2003

Blažej, B.: Grafická úprava tiskovin, Praha 1990

Panák, J. a kol.: Polygrafické minimum, Bratislava 2000

Pistorius, V.: Jak se dělá kniha, Litomyšl 2003

www.cesky-graficky-design.cz/honorare.htm

www.printing.cz

www.typo.cz

Planned learning activities and teaching methods:

Lectures, excursions.

Assessment methods and criteria:

70% attendance is required to be permitted to sit the exam.

Students are tested on Print theory and its application in printed promotional materials.

Course web page:

Note:

Schedule for winter semester 2014/2015:

The schedule has not yet been prepared

Schedule for summer semester 2014/2015:

The schedule has not yet been prepared

The subject is a part of the following study plans:

• Arts Management (B.A.) (compulsory subject)