Production of Commercials

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Subject guarantor:

Marta LAMPEROVÁ

Name of lecturer(s):

Marta LAMPEROVÁ

Learning outcomes of the course unit:

A basic bearing in the terminology and the commercial cinema environment in the Czech Republic focusing on the production of local advertising commercials and service shooting with a foreign crew.

Mode of study:

Prerequisites and co-requisites:

Recommended optional programme components:

No further recommended optional study components.

Course contents:

1. Introduction

a) Introduction to issues

b) Film production volume in the Czech Republic and the division into production creations, foreign contracts, domestic advertisements, TV production, and other variations. Corresponding division of independent production companies. Differences in accounting. How these types of production function. Everday vs. projects. Principles - fill-drain? Outsourcing - lending, post-production, location, casting, crew. Operations and work quality.

c) Organizations and associations moving about the commercial AV market. State support system.

2. Domestic advertisement

a) the client - Advertising agency - Production. Who is who in these companies. Who meets with whom. Division of legal powers.

b) Rise of an advertising campaign, commercial production tender (budget, treatment, timing), Who does what. Who decides what.

c) Particular commercial production upon winning a tender. Hierarchy of approval, control projections, the wrap. The roles of particular people. Transfer of rights to the piece.

3. Foreign Contracts

a) reasons for shooting in the Czech Republic. The film commission. Incentives.

b) How to get a contracto for Czech producers.

c) What the assignment involves. Film vs. Advertisement.

d) Particular products. Who comes. Communication channels. Rights. Accompanying programs.

4. Advertisment in practice

a) Individual professions (director, animator/artist, producer, cameraman, editor, sound master, architect?) in advertisement.

- how to begin, who to go to

- showreel, how to set it. how to specilze

- treatment

- exclusivity

- patience

b) a sample project and its analysis of axes: storyboard - treatment - budget - timing - shooting board - final commercial

c) analogical analysis of foreign contracts

d) Questions, summary.

Recommended or required reading:

Planned learning activities and teaching methods:

Assessment methods and criteria:

Course web page:

Note:

This module is intended primarily for FAMU Production students.

Schedule for winter semester 2014/2015:

The schedule has not yet been prepared

Schedule for summer semester 2014/2015:

Date	Day	Time	Tutor	Location	Notes	No. of paralel
20.03.2015		09:30–12:45	LAMPEROVÁ M.	Učebna 2 Lažanský palác		přednášková par. 1
27.02.2015		09:30–12:45	LAMPEROVÁ M.	Učebna 2 Lažanský palác		přednášková par. 1

The subject is a part of the following study plans:

• Animation - Master (optional subject)
• Documentary Film - Master (faculty subject, optional subject)
• Documentary Film - Bachelor (optional subject)
• Animation - Master (faculty subject, optional subject)
• Scriptwriting and Dramaturgy - Bachelor (optional subject)
• Scriptwriting and Dramaturgy - Master (faculty subject, optional subject)
• Film Directing - Bachelor (optional subject)
• Film Directing - Master (faculty subject, optional subject)
• Cinematography - Bachelor (optional subject)
• Cinematography - Master (faculty subject, optional subject)
• Production - Bachelor (optional subject)
• Production - Master (faculty subject, optional subject)
• Audiovisual Studies - Bachelor (optional subject)
• Editing - Bachelor (optional subject)
• Editing - Master (faculty subject, optional subject)
• Sound Design - Bachelor (optional subject)
• Sound Design - Master (faculty subject, optional subject)
• Photography CZ - Bachelor (optional subject)
• Photography CZ - Master (faculty subject, optional subject)
• Audiovisual Studies - Master (faculty subject, optional subject)
• Restoring of Photogrphy (optional subject)