A Life of an Original Content on YouTube

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Subject guarantor:

Marta LAMPEROVÁ

Name of lecturer(s):

Marta LAMPEROVÁ

Learning outcomes of the course unit:

The aim of the module is to acquaint students with the potential of the video platform YouTube as a place for original content, not only as a search engine.

Mode of study:

masterclass

Prerequisites and co-requisites:

none

Recommended optional programme components:

none

Course contents:

- Evolution of YouTube

?from a single video to a global platform of channels

- Digital and TV/Film

?how digital influences TV/film viewers behavior

?differences between TV and YouTube

CREATIVE STRATEGY & AUDIENCE DEVELOPMENT:

- Creative Fundamentals on YouTube

- Successful Formats on YouTube

- Audience Development

?video optimization

?channel optimization

BUSINESS MODELS:

- Partnership Program

- Monetization

- Rights Management

- Marketing, Promotion, Branding

- YouTube Analytics

Recommended or required reading:

none

Planned learning activities and teaching methods:

Classes, exercises, lecture

Assessment methods and criteria:

Participation in the Module

Course web page:

Note:

Bringing one's own computer is recommende

Schedule for winter semester 2014/2015:

The schedule has not yet been prepared

Schedule for summer semester 2014/2015:

Date	Day	Time	Tutor	Location	Notes	No. of paralel
27.03.2015		10:00–15:00	LAMPEROVÁ M.	Učebna 2 Lažanský palác	Lectirer Anna Bartošková	přednášková par. 1

The subject is a part of the following study plans:

• Animation - Master (optional subject)
• Documentary Film - Master (faculty subject, optional subject)
• Documentary Film - Bachelor (optional subject)
• Animation - Master (faculty subject, optional subject)
• Scriptwriting and Dramaturgy - Bachelor (optional subject)
• Scriptwriting and Dramaturgy - Master (faculty subject, optional subject)
• Film Directing - Bachelor (optional subject)
• Film Directing - Master (faculty subject, optional subject)
• Cinematography - Bachelor (optional subject)
• Cinematography - Master (faculty subject, optional subject)
• Production - Bachelor (optional subject)
• Production - Master (faculty subject, optional subject)
• Audiovisual Studies - Bachelor (optional subject)
• Editing - Bachelor (optional subject)
• Editing - Master (faculty subject, optional subject)
• Sound Design - Bachelor (optional subject)
• Sound Design - Master (faculty subject, optional subject)
• Photography CZ - Bachelor (optional subject)
• Photography CZ - Master (faculty subject, optional subject)
• Photography EN - Bachelor (optional subject)
• Photography EN - Master (optional subject)
• Audiovisual Studies - Master (faculty subject, optional subject)
• Cinematography (optional subject)
• Cinema and Digital Media - Screenwriting-2014 (qualification subject, optional subject)
• Cinema and Digital Media - Directing (qualification subject, optional subject)
• Restoring of Photogrphy (optional subject)