Photography and Book 1

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Subject guarantor:

Jan MĚŘIČKA

Name of lecturer(s):

Jan MĚŘIČKA

Learning outcomes of the course unit:

Introduction to graphic design and typography. Basics of working with computer graphics programs.

One's proposal and composition of a simple documentary with an emphasis on the relationship among the photographic image, letter and graphics.

Mode of study:

See course content

Prerequisites and co-requisites:

Grading: Winter semester: credit

Summer semester: graded credit

The fundament of grading is the originality of the creative approach. Ability to communicate artistic intentions and technical quality.

Recommended optional programme components:

none

Course contents:

Lecturer: Jan Měřička

Contact: 728 557 167, janmericka@volny.cz;

Course description:

This course provides a theory and technical foundation for creating small dimension prints.

Theory is devoted to the historical and aesthetic bases of the Latin alphabet, development of graphic design in relation to period styles and thought, and the development of polygraphy. It also provides information regarding current trends in graphic design.

The practical is comprised of the technical basis for layout and composition of simple prints in the InDesign application. This forms a working system with the Adobe Illustrator and Adobe Photoshop applications. This also includes a good bearing in typefaces, composition and breaks in single-page documents, smooth composition preparation rules for digital printing.

Tasks: (exercise 2P8)

Winter semester: New Year's card, Dept. of Photography, 210x100 format, two-sided print.

Requirements: Proof sheet from an ink jet or laser jet printer. One piece selected by the dept. commission will be executed using an appropriate polygraphic technique for the Photography Dept.

Summer semester: A poster for a photography exhibit in A2 format - OR -

a booklet for a CD (120x120mm), 8 pps + the back page (142x120)

Requirements: Proof sheet from an ink jet or laser jet printer, A4 format (1), A3 (2).

Recommended or required reading:

To be determined by instructor.

Planned learning activities and teaching methods:

none

Assessment methods and criteria:

One's treatment proposal and composition of simple documents with an emphasis on the relationship among the photo image, written and graphic representations.

Course web page:

Note:

none

Schedule for winter semester 2014/2015:

The schedule has not yet been prepared

Schedule for summer semester 2014/2015:

The schedule has not yet been prepared

The subject is a part of the following study plans:

• Photography CZ - Bachelor (qualification subject)