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Welcome page > FAMU > Department of Audiovisual Studies > Alternative Models of Ownership and Distribution - What can we learn from NFL?

Alternative Models of Ownership and Distribution - What can we learn from NFL?

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Code Completion Credits Range Language Instruction Semester
373MALT Z 1 2/H English winter
Subject guarantor:
Helena BENDOVÁ
Name of lecturer(s):
Eliška Děcká, Helena BENDOVÁ
Learning outcomes of the course unit:

Media studies, cultural theory, media distribution, network technology.

Mode of study:

lecture

Prerequisites and co-requisites:

none

Recommended optional programme components:

none

Course contents:

By looking at different non-art models of distribution and ownership, Nicholas O?Brien will examine possible ways of borrowing and applying decentralized and co-operative methods to contemporary film, video, and new media distribution.

?I want to present my lecture on existing alternative models/modes of ownership and distribution in other field and think about how to apply those models/modes to film, video, and new media. I will be wanting to discuss 3 main case studies that I've been considering as possible models.

The first case study is looking at Community Supported Agriculture (or CSAs) in the American Midwest as a model for subscription based distribution of goods/produce and how some artists/organizations are using this model to help fund art projects and multiples.

The next model is the Humble Bundle organization (https://www.humblebundle.com/). They sell and distribute indie games and other „fan based“ material like comics, graphic novels, and chiptune music. They split the profits of their earnings for each „bundle“ between the organization, the developers (directly, and not the distributors), and a charitable organization. As a result, lots of people purchase these bundles and generate large sums of charitable income. So far they have raised more than $33 million dollars doing this. It's an amazing organization and really fascinating model.

The last case study is more of a funny thing, but still important and fun to discuss. I want to talk about the American NFL team the Green Bay Packers because they are the only team not owned by a centralized management company, but owned by the city of Green Bay. People that live in this small town in Wisconsin can „buy shares“ of the team in order to keep the team in this small market town. As a result, the investment in the team is not just based on being a fan, it's also based on collective ownership. Thus the team has a kind of flexibility of catering to its owners that is more diverse than typical big market teams only looking to make large profits. I want to talk about the circumstances of this happening and how the NFL will never allow for another team to do something like this. So it's unique position with mass-market, big-profit national sports franchises. I wonder how contemporary media artists could possibly create something similar!??

Recommended or required reading:

none

Planned learning activities and teaching methods:

50 minutes lecture with follow up conversation/interview with Eliška Děcká. Afterward an audience guided question and answer session.

Assessment methods and criteria:

Active presence during presentation and participation in the following Q&A.

Course web page:
Note:

Nicholas O?Brien is a net-based artist, curator, and writer. His work has appeared and featured in several publications including ARTINFO, Rhizome at the New Museum, Junk Jet, Sculpture Magazine, Dazed Digital, The Creators Project, DIS, Frieze d/e, San Francisco Art Quarterly, the Brooklyn Rail, and the New York Times. His work has also been exhibitied at The Museum of Moving Image, Eyebeam, the Museum of Contemporary Art Chicago, the Protland Art Museum, Copenhagen Place in London, Western Front in Vancouver Canada, the Baryshnikov Art Center, the Sandberg Institute in the Netherlands, and numerous online venues. Currently he teaches as a visiting artist professor and gallery director for the Department of Digital Art at the Pratt Institute in Brooklyn.

Schedule for winter semester 2014/2015:
Date Day Time Tutor Location Notes No. of paralel
03.12.2014 18:00–20:00 Děcká E. Učebna 7
Lažanský palác 		Lecturers: Nicholas O´Brien and Eliška Děcká přednášková par. 1
Schedule for summer semester 2014/2015:
The schedule has not yet been prepared
The subject is a part of the following study plans:
Generated on 2015-06-16