English in the Music Industry 2

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Subject guarantor:

Klára BICANOVÁ, Štěpánka PÁROVÁ

Name of lecturer(s):

Klára BICANOVÁ, Štěpánka PÁROVÁ, Bernard William THOMPSON

Learning outcomes of the course unit:

Aims

The course will familiarise students with a variety of technical and stylistic English language considerations, with a practical focus on the music industry.

Presentations will take place during given seminars 2, 3 and 4.

Mode of study:

Coursework

There will be regular non-assessed assignments with opportunities to receive detailed feedback from the teacher and/or fellow students.

Prerequisites and co-requisites:

Knowledge of English at B2 level.

Course contents:

Seminar One

Marketing/creative writing, including use of social media.

Grant applications

Seminar Two

Negotiating

Language of meetings

Seminar Three

Recruitment and interview skills

Handling complaints/crisis response

Seminar Four

International business

Business ethics

Recommended or required reading:

All materials will be supplied or made available via Scribd, Soundcloud or Youtube.

The Berklee Music Handbook, which is free to download, will be used for some parts of the course.

Assessment methods and criteria:

Assessment

Presentation

There will be a formal presentation on a topic relevant to the course. This may be a relevant professional or academic project the students are undertaking.

The presentation should be 10-15 minutes long (questions and audio or video do not count towards the target time).

Presentations must:

-show evidence of planning, preparation and structure, supported by a brief written outline to be submitted before presenting

-include some visual aids (with audio/or video desirable)

-have some numerical element

-include an opportunity for questions, either during the presentation or at the end.

Written assigment

The written assigment will include multiple written materials discussed in the course.

This will include:

-marketing materials introducing a musical act

-a review

-a sample email

-a website feature for a crowdfunding site encouraging financial support

-an invitation to sponsors to an event.

As with the oral presentation, the written assigment may relate in part or entirely to a related professional or academic project.

Attendance

The required attendance is 70%.

Course web page:

http://www.managementandthearts.com/
http://www.artsnet.com/

Note:

If the student is unable to attend instruction because of extenuating circumstances (internship, competitions, serious health problems), the instructor must be contacted to supply the materials and set a appointment for consultation. Otherwise, the student may not receive credit nor sit a test.

Schedule for winter semester 2015/2016:

The schedule has not yet been prepared

Schedule for summer semester 2015/2016:

The schedule has not yet been prepared

The subject is a part of the following study plans:

• Music Production (Mg) (compulsory subject of the main qualification)