Fundraising
Code | Completion | Credits | Range | Language Instruction | Semester |
---|---|---|---|---|---|
110FU | ZK | 2 | 2/T | Czech | winter |
- Subject guarantor:
- Ingeborg RADOK ŽÁDNÁ
- Name of lecturer(s):
- Ingeborg RADOK ŽÁDNÁ
- Learning outcomes of the course unit:
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To acquire awareness of and practical skills in fundraising in the cultural sphere.
- Mode of study:
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lectures, moderated discussions, project presentation
- Prerequisites and co-requisites:
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No previous knowledge requirements.
- Course contents:
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1. Course introduction - definition of lecture topics, definition of basic concepts - fundraising, marketing, grant, patronage, philanthropy, sponsoring, private sources, public sources, contributing organizations, the non-profit sector, public-private sektor.
2. Fundraising - Fundraiser activity, fundraising planning
3. Main donating groups - their characteristics, donations - gaining resources, the character of a request, the personal approach and donator motives and applicants.
4. Endowments and endowment funds - characteristics, function
5. Non-profit organizations - concept, types, contributing and budgeting organizations
6. Gifts, donations - types, basic contract types, tax advantages
7. Marketing - concept explanations, marketing plan and its parts
8. Sponsoring, SWOT analysis
9. EU finance sources - Nordic funds, structural funds (operating programs), community programs - basic overview
10. Endowment programs and grants - The Czech Republic Ministry of Culture, Prague City Municipal Authorities, City municipalities.
11. Ministry of Education, Youth and Physical Culture grant programs, The Czech Republic Grant Agency, Corporate endowments - basic overview.
- Recommended or required reading:
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Lectures and Recommended texts during lectures.
a) Concept of effective support of art for 2007-2013 (passed by the Czech Govt. No.# 676/2006)
b) Prague City Grant Policy in culture and art. (passed by the Prague City Council / June 2006)
c) Prague City Cultural Policy Concept (passed by the Prague City Council / 2009)
d) Martin Cikánek: Mistři výkonnostních ukazatelů II (in HIS voice 5/2006)
Johnová Radka. Marketing kulturního dědictví a umění. Grada, 2008.
Kaiser M. Michael. Strategické plánování v umění: praktický průvodce. Institu umění - Divadelní ústav v Praze, 2009.
Ledvinová Jana. Základy fundraisingu, České centrum fundraisingu, 2002.
Tauer Vladimír, Zemánková Helena, Šubrtová Jana. Získejte dotace z fondů EU. Computer Press, 2009.
Important Czech Composer Institutions. Institut Bohuslava Martinů, 2010.
- Assessment methods and criteria:
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Credit is awarded based on participation in lectures, completion of the semester paper and presentation of an assigned project.
During the semester independent readings and assigned topic presentation preparations are required. The overall grade is comprised of 20% for lecture participation, 40% for the written exam and 40% for the oral exam.
Conditions for successfull completion of the course: Basic knowledge of the area, project completion and presentation.
- Course web page:
- Note:
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none
- Schedule for winter semester 2016/2017:
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06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon Tue Wed Thu Fri Date Day Time Tutor Location Notes No. of paralel Wed 14:00–15:30 Ingeborg RADOK ŽÁDNÁ Učebna KTDH 1041
Lichenštejnský palácpřednášková par. 1 - Schedule for summer semester 2016/2017:
- The schedule has not yet been prepared
- The subject is a part of the following study plans: