Presentation and Media Skills 1

Subject is not scheduled Not scheduled

Subject guarantor:

Name of lecturer(s):

Learning outcomes of the course unit:

1. To introduce students to the main foundations of the journalistic view of the world.

2. To teach student proper habits in communicating with the media.

3. To introduce students to the risks which arise in communicating with the media, and teach them how to face those risks.

Mode of study:

Lecture, discussion, analysis of samples of proper and improper procedures, practice exercises.

Prerequisites and co-requisites:

No requirements.

Course contents:

1. Role of media in the contemporary world.

2. How to reach positive results in communication with the media.

3. Relation of form and content of journalistic communication.

4. Main risks in communicating with the media.

5. How to react to unexpected questions.

6. How to avoid answering questions.

7. Communcation in crisis situations.

Recommended or required reading:

Allhoff, D., Allhoff W.: Rétorika a komunikace, Grada, Praha 2008

Borg, J.: Umění přesvědčivé komunikace, Grada, Praha 2007

Ehrenborg, J. - Mattock, J.: Přesvědčivé vystupování, Management Press, Praha 1995

Hurst, B.: Encyklopedie komunikačních technik, Grada, Praha 1994

Kraus, J.: Rétorika a řečová kultura, UK v Praze, Nakl. Karolinum, Praha 2004

Kunczik, M.: Základy masové komunikace, Praha, Karolinum 1995

McQuail, D.: Úvod do teorie masové komunikace, Portál, Praha 1999

Nöllke, C.: Umění prezentace, Grada, Praha 2004

Watson, J.: Media Comunication; An Introduction to Theory and Process, Macmillan Press Ltd., London 1998

McLuhan, M.: Jak rozumět médiím, Odeon, Praha 1991

McLuhan, M.: Člověk, média a elektronická kultura, Jota, Brno 2000

Medlíková, O.: Přesvědčivá prezentace, Grada Praha 2010

Ramonet, I.: Tyranie médií, MF, Praha 2003

Šmajsová-Buchtová, B.: Vážnost mluveného slova, Grada Publishing, Praha 2010

Špačková, A.: Moderní rétorika, Grada, Praha 2006

Vymětal, J.: Průvodce úspěšnou komunikací, Efektivní komunikace v praxi, Grada, Praha 2008

Assessment methods and criteria:

Credit is awarded based on class participation.

During the semester the student is expected to have a basic overview of the events in the given period presented in print and electronic form at a state-wide standard.

Conditions for successful completion of the course: class participation.

Course web page:

Note:

Further information:

No schedule has been prepared for this course

The subject is a part of the following study plans:

• Arts Management in English (M.A.) (compulsory subject)