Advertisement and Communication 2

Display Schedule

Subject guarantor:

Michal DEUS

Name of lecturer(s):

Michal DEUS

Learning outcomes of the course unit:

1) Testing theory knowledge in real projects.

2) Presentation preparations.

Mode of study:

Discussion, Presentation analysis, Examples from practice.

Prerequisites and co-requisites:

Communication 1 and Advertising 1.

Course contents:

1) Presentation preparation and its analysis.

2) Guests from Marketing and Advertisement.

Recommended or required reading:

Presentations from advertising.

Assessment methods and criteria:

Credit is awarded based on:

lecture participation,

completion of the presentation.

In the case of absence from three or more lectures the condition for receipt of credit is a course paper of 15-20 pages on a prior agreed topic. If there is more than 50% absence from the total number of lectures, credit will not be awarded.

Course web page:

Note:

Schedule for winter semester 2016/2017:

The schedule has not yet been prepared

Schedule for summer semester 2016/2017:

Date	Day	Time	Tutor	Location	Notes	No. of paralel
07.04.2017		09:30–18:00	Michal DEUS	Učebna Karlova 26, Praha 1		paralelka 1
28.04.2017		09:30–18:00	Michal DEUS	Učebna Karlova 26, Praha 1		paralelka 1

The subject is a part of the following study plans: