A Life of an Original Content on YouTube

Subject is not scheduled Not scheduled

Code	Completion	Credits	Range	Language Instruction	Semester
305MYT	Z	1	5//H	English, Czech	summer

Subject guarantor:

Name of lecturer(s):

Learning outcomes of the course unit:

The aim of the module is to acquaint students with the potential of the video platform YouTube as a place for original content, not only as a search engine.

Mode of study:

masterclass

Prerequisites and co-requisites:

none

Course contents:

- Evolution of YouTube

?from a single video to a global platform of channels

- Digital and TV/Film

?how digital influences TV/film viewers behavior

?differences between TV and YouTube

CREATIVE STRATEGY & AUDIENCE DEVELOPMENT:

- Creative Fundamentals on YouTube

- Successful Formats on YouTube

- Audience Development

?video optimization

?channel optimization

BUSINESS MODELS:

- Partnership Program

- Monetization

- Rights Management

- Marketing, Promotion, Branding

- YouTube Analytics

Recommended or required reading:

none

Assessment methods and criteria:

Participation in the Module

Course web page:

Note:

Bringing one's own computer is recommende

Further information:

No schedule has been prepared for this course

The subject is a part of the following study plans: