Doing Business in the Commercial Media 2
Code | Completion | Credits | Range | Language Instruction | Semester |
---|---|---|---|---|---|
305PKM2 | ZK | 3 | 24/S | Czech | summer |
- Subject guarantor:
- Kateřina FRIČOVÁ
- Name of lecturer(s):
- Kateřina FRIČOVÁ
- Learning outcomes of the course unit:
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Expanding knowledge to entreprenurial principles in commercial press, radio and television.
- Mode of study:
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Lecture, discussion, presentation by guest professionals.
- Prerequisites and co-requisites:
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Successfull completion of „Entrepreneurship in Commercial Media 1.“
- Course contents:
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Linked to Enterprise in Commercial Media 1
Producer - the one who knows how to select a good media partner because all types of media are known and what their focuses are.
Acquired knowledge extends and develops in the task - creation of a business plan for new television, from marketing considerations of what type of TV will be created through the programming scheme, budget, organizational schematic, commercial model, marketing tools.
- Recommended or required reading:
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Zákon o rozhlasovém a televizním vysílání 231/2001 Sb
Tiskový zákon 46/2000 Sb
Zákon o regulaci reklamy 40/1995 Sb
www.digizone.cz ...
- Assessment methods and criteria:
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Participation in lectures 10%
Completion of the semester paper on the topic of the rise of new TV stations in the Czech Republic 30%
Final presenation and defense of the semester paper. 60%
- Course web page:
- Note:
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contact: fricovak@centrum.cz
- Schedule for winter semester 2016/2017:
- The schedule has not yet been prepared
- Schedule for summer semester 2016/2017:
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06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon Tue Wed Thu Fri Date Day Time Tutor Location Notes No. of paralel Thu 19:00–20:35 Kateřina FRIČOVÁ Učebna KP 334
Lažanský palácpřednášková par. 1 - The subject is a part of the following study plans:
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- Production - Master (qualification subject)