Neurorhetorics II

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Subject guarantor:

Giovanni Battista ROBBIANO

Name of lecturer(s):

Giovanni Battista ROBBIANO

Learning outcomes of the course unit:

Though still at theoretical and experimental level this discipline of research can become of great importance to any filmmaker (or narrator in general) as it explains the connection between some narrative and/or rhetorical processes and the response of the human brain almost responding automatically to an external and potentially manageable stimulation.

Mode of study:

seminar

Prerequisites and co-requisites:

Participation in the previous lecture “Neurorhetorics I” is an advantage.

Course contents:

Neurorhetorics is a discipline currently developed in the United States, specially through the work of Jordynn Jack at University of North Carolina, that links particular structures of communication to neural processes of the brain implying that there may be a „biological“ way to build stories designed to provoke emotional response at neural level.

Though in United States it is already a consolidated field of research using the futuristic techniques of neuro imaging to introduce new tools for knowledge in traditional areas such as history or literature. Neurorhetorics is still little known in Europe where there still resist a nasty and consolidated division between science and humanities. However it is just analysing the connections between cognitivism, developments of the neurosciences and rhetoric forms and images we can issue some extremely fascinating questions: what happens in our brain when we formulate a metaphor? what is synesthesia or can we map external stimula in our mind? do we have a picture of the brain activity when we develop a metonymy, is mind reading, or better the way we distinguish reality form its cognitive representation, taking literature as an advanced lab?

Recommended or required reading:

-

Assessment methods and criteria:

100% attendance

Course web page:

Note:

Lecturer: ROMEO SCHIAVONE

Romeo Schiavone is a Visual Communication and Mass Media expert.

He was born in Italy (1966) and worked with the most prestigious firms in

TV broadcasting and Entertainment Companies (ZELIG/BANANAS srl, ADR

servizi, SPECTRE sas …) as Marketing and Project Manager. Then, he

continued his consultancy in different copywriting Companies focusing

on the semiotic approach of the advertising process.

Passionate by the Media semiotic and Philosophy of Sciences, he is

developing and applying the neuroscientific approach to the drama and

the theater writing. An exciting challenge to relate feeling and logical

reasoning to how our brain is functioning in perception, image, and how it

is responding to our visual world.

Romeo holds a Master degree (MA) in “Arts Management”, from the

Università Cattolica del Sacro Cuore (Milan, ITA), and a Degree in Arts and

Literature from Genoa University (ITA). He has studied in greater details

“Contemporarary Television” at the American University of Paris (Paris,

France).

Romeo also holds a diploma in “Comedy writing” from the Drama School,

Paolo Grassi (Milan, ITA), and in “Images: theory and techniques” from

Genoa University (ITA)

Schedule for winter semester 2016/2017:

The schedule has not yet been prepared

Schedule for summer semester 2016/2017:

Date	Day	Time	Tutor	Location	Notes	No. of paralel
08.04.2017		15:00–18:00	Giovanni Battista ROBBIANO	Učebna 1 Lažanský palác	Lecturer: Romeo Schiavone	přednášková par. 1

The subject is a part of the following study plans: