English in the Music Industry 4
Subject is not scheduled Not scheduled
Code | Completion | Credits | Range | Language Instruction | Semester |
---|---|---|---|---|---|
702HAP4 | Z | 5 | 24/S | Czech | summer |
- Subject guarantor:
- Name of lecturer(s):
- Learning outcomes of the course unit:
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Ability to communicate in practical situations.
Ability to describe events, aims and formulate one's opinions in marketing, financial and banking English.
Vocabulary of the study area.
- Mode of study:
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Preparations, readings and text analyses, discussions.
- Prerequisites and co-requisites:
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Knowledge of English at the prior course level. 702HAM3 English for Music Management 3.
- Course contents:
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4th Semester
Marketing - Topics and Professional Vocabulary
Marketing and the Arts
Marketing
Promotional Tools
Advertising
Personal Selling
Sales Promotions
Marketing vs. Advertising
Collocations Market
Review Promotional Tools 1, 2
Review Marketing
Financial English - Topics and Professional Vocabulary
Money and Banking
Money - buying, selling and paying
Business and Finance
Forms of Money
Borrowing and Landing
Central Banking
The Money Supply
Commercial Banking
Types of Bank
Banking Products
Word Partnership - Bank
Exchange Rates
Review Banking Verbs
Review Banking Services
Time Metaphors
- Recommended or required reading:
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ACKLAM, R, Wilson, J., Newbrook, J. New First Certificate GOLD. New Edition. Longman. 2004. ISBN 13: 978-0-582-77699-9
ALEXANDER, R. and Jones, L. New International Business English. CUP. 2003. ISBN 0 521 53173 X
BYRNES, William J. Management and the Arts. 4th edition. Focal Press. 2009. ISBN 978-0-240-81004-1
HEWINGS, Martin. Advanced Grammar in Use. CUP. 2000. ISBN 0 521 498686
MACKENZIE, Ian. Mangement and Marketing. Heinle, Cengage Learning. 1997. ISBN 13: 978-1-899396-80-1
MACKENZIE, Ian. Financial English. LTP. 1995. ISBN 1 899396 00 4
MASCULL, Bill. Business Vocabulary in Use. CUP. 2002. ISBN 0 521 77529 9
MASCULL, Bill. Business Vocabulary in Use. Advanced. CUP. 2010. ISBN 978-0-521-128292
MURPHY, Raymond. English Grammar in Use. CUP. 2004. ISBN 0 521 53762 2
SOARS, John and Liz. New Headway Intermediate. OUP. 4th edition. 2009. ISBN 978 0 19 476881 8
Dictionaris
Anglicko-český slovník. Josef Fronek. LEDA Praha. 1996. ISBN 80-85927-13-6
Oxford Advanced Learner's Dictionary. Editor J. Crowther. OUP. 1998. ISBN 0 19 431499 5
The Synonym Finder. J.I. Rodale. Rodale Press. 1978. ISBN 0-446-37030-4
The Concise Oxford Dictionary. Edited by D. Thompson. Clarendon Press. OUP. 1995. ISBN 0-19-861320-2
Velký česko-anglický slovník. Josef Fronek. LEDA Praha. 2000. ISBN 80-85927-54-3
Web Dictionaries and References:
ANSWERS http://www.answers.com/
ARTICLES http://www.goarticles.com/
ASK REFERENCE http://ask.reference.com/information
CAMBRIDGE DICTIONARIES ONLINE http://dictionary.cambridge.org/
DICTIONARY http://dictionary.reference.com/
Urban Dictionary http://www.urbandictionary.com/
LONGMAN ONLINE http://www.ldoceonline.com/
MACMILLAN ONLINE DICTIONARY http://www.macmillandictionary.com/
ONLINE DICTIONARY http://www.allwords.com/
OPEN DIRECTORY PROJECT http://www.dmoz.org/
PERFORMING ARTS DICTIONARIES http://www.dmoz.org/Arts/Performing_Arts/
Seznam Slovník http://slovnik.seznam.cz/
SYNONYMS http://www.synonym.com/synonyms/
USING ENGLISH http://www.usingenglish.com/
Vocabulary American Business English http://www.e-classics.com/vocabulary.htm
HEADWAY courses http://www.oup.com/elt/global/products/headway/
Angličtina na internetu ČESKÁ VERZE http://www.helpforenglish.cz/
- Assessment methods and criteria:
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Class participation
Completion of assignments
Completion of the final exam
Presentation
The exam has a written section on a trade text and trade terminology.
- Course web page:
- Note:
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If the student is unable to attend instruction because of extenuating circumstances (internship, competitions, serious health problems), the instructor must be contacted to supply the materials and set a appointment for consultation. Otherwise, the student may not receive credit nor sit a test.
Only CJP tests from the last three years will be recognized. Tests from other schools or other English certificates do not release students from the requirement of sitting an appropriate test.
- Further information:
- No schedule has been prepared for this course
- The subject is a part of the following study plans:
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- Music Production (Mg) - 2016/17 (next compulsory subject)