English For Theatre And Music Management 3
Code | Completion | Credits | Range | Language Instruction | Semester |
---|---|---|---|---|---|
702SPA3 | Z | 1 | 2/T | Czech | winter |
- Subject guarantor:
- Klára BICANOVÁ
- Name of lecturer(s):
- Klára BICANOVÁ, Karel FOUSTKA, Štěpánka PÁROVÁ
- Learning outcomes of the course unit:
-
Ability to communicate in practical situations.
Ability to describe events, goals and formulate one's opinions in marketing.
Study vocabulary.
- Mode of study:
-
Preparations, readings and analyses, discussions.
- Prerequisites and co-requisites:
-
Registration requirement: lower level course knowledge.
702SPA2 Profesní angličtina 2
- Course contents:
-
3rd Semester
Marketing - Study field professional terminology and skills
Marketing and the Arts
What is Marketing?
Markets and Competitors
Marketing and Market Orientation
Products and Brands
Price
Place
Promotion
The Four Ps of Marketing and Beyond
Customer Satisfaction
Knowing your Customers 1, 2, 3
Marketing Tasks
Marketing and Sales
Market Structure
Marketing Strategies
Market Segmentation
Market Research
Market Testing
Market Forecasting
Market Metaphors
Ut4 Fostering Creativity
Skills: 4.3 Decision-making
The Arts - Theatre Vocabulary - A, B, C, D, E
The Arts - Music Vocabulary
- Recommended or required reading:
-
ACKLAM, R, Wilson, J., Newbrook, J. New First Certificate GOLD. New Edition. Longman. 2004. ISBN 13: 978-0-582-77699-9
ALEXANDER, R. and Jones, L. New International Business English. CUP. 2003. ISBN 0 521 53173 X
BYRNES, William J. Management and the Arts. 4th edition. Focal Press. 2009. ISBN 978-0-240-81004-1
HEWINGS, Martin. Advanced Grammar in Use. CUP. 2000. ISBN 0 521 498686
HANDFORD, M., Lisboa, M., Koester, A., Pitt, A. Business Advantage, CUP 2011,
Student's Book, Personal Study Book, Audio CDs
MACKENZIE, Ian. Mangement and Marketing. Heinle, Cengage Learning. 1997. ISBN 13: 978-1-899396-80-1
MACKENZIE, Ian. Financial English. LTP. 1995. ISBN 1 899396 00 4
MASCULL, Bill. Business Vocabulary in Use. CUP. 2002. ISBN 0 521 77529 9
MASCULL, Bill. Business Vocabulary in Use. Advanced. CUP. 2010. ISBN 978-0-521-128292
MURPHY, Raymond. English Grammar in Use. CUP. 2004. ISBN 0 521 53762 2
SOARS, John and Liz. New Headway Intermediate. OUP. 4th edition. 2009. ISBN 978 0 19 476881 8
Dictionaries:
Anglicko-český slovník. Josef Fronek. LEDA Praha. 1996. ISBN 80-85927-13-6
Oxford Advanced Learner's Dictionary. Editor J. Crowther. OUP. 1998. ISBN 0 19 431499 5
The Synonym Finder. J.I. Rodale. Rodale Press. 1978. ISBN 0-446-37030-4
The Concise Oxford Dictionary. Edited by D. Thompson. Clarendon Press. OUP. 1995. ISBN 0-19-861320-2
Velký česko-anglický slovník. Josef Fronek. LEDA Praha. 2000. ISBN 80-85927-54-3
Web dictionaries and references:
ANSWERS http://www.answers.com/
ARTICLES http://www.goarticles.com/
ASK REFERENCE http://ask.reference.com/information
CAMBRIDGE DICTIONARIES ONLINE http://dictionary.cambridge.org/
DICTIONARY http://dictionary.reference.com/
Urban Dictionary http://www.urbandictionary.com/
LONGMAN ONLINE http://www.ldoceonline.com/
MACMILLAN ONLINE DICTIONARY http://www.macmillandictionary.com/
ONLINE DICTIONARY http://www.allwords.com/
OPEN DIRECTORY PROJECT http://www.dmoz.org/
PERFORMING ARTS DICTIONARIES http://www.dmoz.org/Arts/Performing_Arts/
Seznam Slovník http://slovnik.seznam.cz/
SYNONYMS http://www.synonym.com/synonyms/
USING ENGLISH http://www.usingenglish.com/
Vocabulary American Business English http://www.e-classics.com/vocabulary.htm
HEADWAY courses http://www.oup.com/elt/global/products/headway/
English on the internet Czech version:http://www.helpforenglish.cz/
The remaining materials are used in selections. The instructor will provide more information. Books for independent study are appropriate mainly for grammar. Current events from the internet, newspapers and magazines.
- Assessment methods and criteria:
-
class participation
assignment completion
completion of the final exam.
- Course web page:
- Note:
-
If the student is unable to attend classes due to extenuating circumstances (internship, competition, or serious health issues), they are obligated to contact the instructor and acquire materials and arrange a consultation. Otherwise, the student shall not receive credit nor be permitted to sit the exam.
Only exams taken in the last three years at the Language Training Center are recognized. Exams passed at other institutions or certificates attained do not exempt students from any particular exam.
- Schedule for winter semester 2016/2017:
-
06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon Tue Wed Thu Fri Date Day Time Tutor Location Notes No. of paralel Wed 16:45–18:15 Karel FOUSTKA Učebna
Karlova 26, Praha 1paralelka 1 Wed 13:00–14:30 Karel FOUSTKA Učebna počítačového centra
Hartigovský palácparalelka 2 - Schedule for summer semester 2016/2017:
- The schedule has not yet been prepared
- The subject is a part of the following study plans:
-
- Music Production (Bc) - 2016/17 (next compulsory subject)
- Arts Management (B.A.) (compulsory subject)