Basics of Dance Management 2

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Subject guarantor:

Lucie HAYASHI

Name of lecturer(s):

Lucie HAYASHI

Learning outcomes of the course unit:

Course content is an acquaintance with the basic concepts and historical development of the field, institutions and Czech Republic culture policy, financing of dance arts (state budget, grant system, active fundraising), production issues in independent projects and cultural organization management. It also covers project and long-term managment, PR, dance advertisement and marketing. Part of the course also covers basic legal knowledge of copyright and arts organization and their function.

Mode of study:

Lectures by guest professionals in the field with exercises.

Prerequisites and co-requisites:

Completion of the Fundamentals of Dance Production course is recommended.

Course contents:

Course content is an introduction to the fundamental concepts and historical development of the field, institutions and cultural policies of the Czech Republic, financing of the dance arts (state budget, grant system, active fundraising), independent project production issues and managing kultural organizations, project and long-term management, PR, advertisement and marketing of dance. A part of the course is, as well, fundamental knowledge of copyright and arts organizations and their functioning.

Recommended or required reading:

Bačuvčík, Radim: Marketing kultury

Dvořák, Jan: Kreativní management pro divadlo, aneb, O divadle jinak: kapitoly k tématu realizace divadla

Kaiser, Michael M.: Strategické plánování v umění.

Návratová, Jana a kol. Tanec v České republice: definice, historie, financování, legislativa, sociální problematika, školství, reflexe oboru.

Obst, Otto a kol. Základy obecného managementu

Paulovčáková Lucie: Marketing. Přístup k marketingovému řízení

Simek, Stepan S: Financing of Czech Theatre/Financování českého divadla.

Smolíková, Marta Management umění.

Svoboda, Václav: Public relations moderně a účinně

Vojík, Vladimír: Podnikání v kultuře a umění

Weinrich, H., Koontz, H. Management.

Assessment methods and criteria:

Class participation, completion of project budget and annotation, presentation

Course web page:

Note:

Schedule for winter semester 2017/2018:

The schedule has not yet been prepared

Schedule for summer semester 2017/2018:

The schedule has not yet been prepared

The subject is a part of the following study plans:

• Dance Theory (Mg) (required main subject)