The film title, key still and synopses as the first way to the audience

Display Schedule

Subject guarantor:

Alice RŮŽIČKOVÁ

Name of lecturer(s):

Andrea Prenghyová, Alice RŮŽIČKOVÁ

Learning outcomes of the course unit:

An understanding of how to purposefully communicate their film (establishment of key values, target groups, language).

Mode of study:

Documentary Dept. Module course - Fri. 23.2.2018, 10:00 - 17:00, Documentary Dept. classroom 217.

This module is suitable for all FAMU study programs.

Prerequisites and co-requisites:

Students prior complete basic marketing materials for their films.

Course contents:

How to communicate your film to approach the most people? What is actually important in the comprehensive story of my film? How to select a strategy, waht language and what channels for communication? Those are some of the key decisions for the team standing behind a film which is fundamental to the films success for failure. In lecture, practice games and working in small groups the students learn how to put together the basic communications about their film - the first telling of film's story for the audiience.

Recommended or required reading:

Examples of communication and marketing strategies for film

Assessment methods and criteria:

90% attendance and class participation

Course web page:

Note:

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Further information:

This course is an elective for all students of this school

Schedule for winter semester 2017/2018:

The schedule has not yet been prepared

Schedule for summer semester 2017/2018:

Date	Day	Time	Tutor	Location	Notes	No. of paralel
23.02.2018		10:00–17:00	Andrea Prenghyová	Room No. 217 Lažanský palác		paralelka 1

The subject is a part of the following study plans: