Digital Technology vs. Movie Spectatorship

Display Schedule

Subject guarantor:

Marta ŠVECOVÁ

Name of lecturer(s):

Jiří FOREJT

Learning outcomes of the course unit:

If cinema is to not lose its legitimacy it must step out of its own shadow. It cannot merely be a distribution platform but the artists and producers can appeal for the spreading of the areas for presenting their films. We have to know our audience and think about what more we can offer them. Either through workshops, methods materials for schools, interactive performances, etc.

Completion of the course enables you to think beyond the role of the producer and possibly distributor of original projects in environments which are changing in Filmmaking education and forms of working with the public which are fields that are to be perceived as indispensible tools for opening up roads to audiences.

Mode of study:

Instruction will be like in a class. Lectures by two instructors will be supplemented by examples and discussion with class participants.

Prerequisites and co-requisites:

If interested in the issues, students may also attend the colloquium: Filmmaker - Instructor (1.12 Galerie HAMU) and 8.12 (FAMU) class on the same topic. Both events will reflect the FAMU students' teaching potential in formal and informal education. For more information please contact Jiří Forejt (jiri@freecinema.cz)

Course contents:

The completion of cinematography digitalization in production and distribution is only the first step in the complete change of the film audience. Advanced digital technology aims at potential young audiences. This technology often provides for active participation. The cinema space and shared audience phenomenon is merely an anachronism, there are inroads by which we can rehabilitate film culture.

In the first part of the course we become acquainted with mechanisms to collect data and classify target groups using the online platform Stream.cz. How to consider one's audience and audio-visual 'productions' which are offered them. Is Stream.cz considered a cinema competitor (its own) or just another distribution platform for which content needs to be made? We look at online broadcasters with sociologist and Stream.cz content analyst Jakub Šiler

In the second part we convey our inspiring examples of film education and work with the public which opens roads for adorning cinema space for audience who are set upon by the transformation to online space. We speak to the FAMU Doctoral candidate, Jiří Forejt about the importance of the screening situation for film culture.

Recommended or required reading:

Forejt, Jiří: Tati, oni se budou koukat s námi? Filmvychova.cz. 2015.

Kokeš, Radomír D. : Světy na pokračování. Rozbor možností seriálového vyprávění. 2016. Akropolis. Sedláčková, Dagmar: Marketingový výzkum v audiovizi: pretestování pilotů televizních seriálů. FAMU. 2016

Assessment methods and criteria:

Students will be graded on class and discussion participation

Course web page:

Note:

MgA. Jiří Forejt

Dramaturgist, instructor, methodologist. Graduate of Film and Television Production at FAMU. Creator and initiator of the idea of working with the public from 2013-2016 in the Ponrepo cinema. He initiated the ascent of the film education department at the National Film Archive. He is founder and president of the management board of Free Cinema Porfiv ops. He is a producer for the production and distribution label Free Cinema Films. He worked for three years as a film distribution program clerk in the National Film Archives managment and the Cinematography Resources. He works with the Association of Czech Film Clubs as a Project100 distribution methodologist. Since 2016 he has organized the training seminar for dramaturgists and cinema managment, 'How to present films.' Since 2017 he has acted as a dramaturgist at the Marienbad Film Festival. Currently he is working on his doctoral research at FAMU focusing on working with audiences in cinemas. During his doctoral work at FAMU he lectures on topics related to alternative distribution and Italian film.

Mgr. Jakub Šiler

Jakub Šiler is a graduate of the Sociology Dept. of the Philosophy Faculty at Charles University. He worked for 6 years in marketing research and currently works as a content analyst for Seznam.cz and primarily for editing at Stream.cz, Seznam Zpravy and Proženy.cz. He is a member of the SPIR (Association for Internet Development) categorization committee.

Further information:

This course is an elective for all AMU students

Schedule for winter semester 2017/2018:

Date	Day	Time	Tutor	Location	Notes	No. of paralel
24.11.2017		13:00–16:00	Jiří FOREJT	Room No. 334 Lažanský palác		přednášková par. 1

Schedule for summer semester 2017/2018:

The schedule has not yet been prepared

The subject is a part of the following study plans: