Presentation and Media Skills 1
Subject is not scheduled Not scheduled
| Code | Completion | Credits | Range | Language Instruction | Semester |
|---|---|---|---|---|---|
| 206EPM1 | Z | 2 | 3T | English | winter |
Subject guarantor
Name of lecturer(s)
Learning outcomes of the course unit
- To introduce students to the main foundations of the journalistic view of the world.
- To teach student proper habits in communicating with the media.
- To introduce students to the risks which arise in communicating with the media, and teach them how to face those risks.
Mode of study
Lecture, discussion, analysis of samples of proper and improper procedures, practice exercises.
Prerequisites and co-requisites
No requirements.
Course contents
- Role of media in the contemporary world.
- How to reach positive results in communication with the media.
- Relation of form and content of journalistic communication.
- Main risks in communicating with the media.
- How to react to unexpected questions.
- How to avoid answering questions.
- Communcation in crisis situations.
Recommended or required reading
Allhoff, D., Allhoff W.: Rétorika a komunikace, Grada, Praha 2008
Borg, J.: Umění přesvědčivé komunikace, Grada, Praha 2007
Ehrenborg, J. - Mattock, J.: Přesvědčivé vystupování, Management Press, Praha 1995
Hurst, B.: Encyklopedie komunikačních technik, Grada, Praha 1994
Kraus, J. : Rétorika a řečová kultura, UK v Praze, Nakl. Karolinum, Praha 2004
Kunczik, M.: Základy masové komunikace, Praha, Karolinum 1995
McQuail, D.: Úvod do teorie masové komunikace, Portál, Praha 1999
Nöllke, C.: Umění prezentace, Grada, Praha 2004
Watson, J.: Media Comunication; An Introduction to Theory and Process, Macmillan Press Ltd., London 1998
McLuhan, M.: Jak rozumět médiím, Odeon, Praha 1991
McLuhan, M.: Člověk, média a elektronická kultura, Jota, Brno 2000
Medlíková, O., Přesvědčivá prezentace, Grada Praha 2010
Ramonet, I.: Tyranie médií, MF, Praha 2003
Šmajsová-Buchtová, B.: Vážnost mluveného slova, Grada Publishing, Praha 2010
Špačková, A.: Moderní rétorika, Grada, Praha 2006
Vymětal, J.: Průvodce úspěšnou komunikací, Efektivní komunikace v praxi, Grada, Praha 2008
Assessment methods and criteria
Credit is awarded based on class participation.
During the semester the student is expected to have a basic overview of the events in the given period presented in print and electronic form at a state-wide standard.
Conditions for successful completion of the course: class participation.
Further information
No schedule has been prepared for this course