Social media communication 1
| Code | Completion | Credits | Range | Language Instruction | Semester |
|---|---|---|---|---|---|
| 206KSS1 | Z | 1 | 2T | Czech | winter |
Subject guarantor
Name of lecturer(s)
Learning outcomes of the course unit
Student lears to plan and implement an effective promotional campaign for a cultural project on the most common social networks.
Mode of study
Classes, preparations at home.
Prerequisites and co-requisites
None.
Course contents
Theory, exercises and example of the use of social networks for presenting arts projects.
Recommended or required reading
Přikrylová Jana, Jahodová Hana: Moderní marketingová komunikace
Assessment methods and criteria
To successfully complete the course the following conditions must be fulfilled:
75% class attendance,
submission of course paper.
Schedule for winter semester 2018/2019:
The schedule has not yet been prepared
Schedule for summer semester 2018/2019:
The schedule has not yet been prepared
The subject is a part of the following study plans
- Arts Management (B.A.) (required subject)