Introduction of Management/marketing

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Subject guarantor

Alexandr GREGAR

Name of lecturer(s)

Alexandr GREGAR

Learning outcomes of the course unit

1. Introduce students to issues of management and marketing in the arts, primarily in theatre activity including theatre operations.
2. To acquire an orientation in the issues of public service thatre, theatre entrepreneurship and non-profit theatre.

Mode of study

Presentation, discussion, audio-visual recording and press analysis.

Prerequisites and co-requisites

1. General knowledge of theatre operations.
2. Analytical and review skills.
3. Creativity.

Course contents

1. Civil society and the non-profit sector.
2. Finanical sources for non-profit organizations, financial direction.
3. Fundraising, fundraising techniques and methods.
4. Public relations of non-profit organizations.
5. Enterprise in culture, Entreprenurial and non-entreprenurial subjects in theatre activity.
6. Production activity, rise and creation of a project, cultural events advising - festivals, events.
7. Marketing in production.
8. Production activities protected by law, copyright.

Recommended or required reading

DVOŘÁK Jan, Kapitoly k tématu realizace divadla, Akademie múzických umění Praha, divadelní fakulta, 3. upravené a aktualizované vydání, 2005, ISBN 80-7331-037-6

REKTOŘÍK Jaroslav, Organizace neziskového sektoru, 1. vydání, EKOPRESS s.r.o., 2001, ISBN 80-86119-41-6

HAGOORT Giep, Umělecký management v podnikatelském stylu, edice Disk-velká řada sv. 9, AMU Praha a Kant, 2009, ISBN 978-80-7437-008-3 (KANT)

KAISER Michael M., Strategické plánování v umění, Institut umění-Divadelní ústav Praha, 2009, ISBN 978-80-7008-236-2

Smolíková Marta, ed., Management umění, VŠUP, Otevřená společnost o.p.s./Pro Culture, 2008, ISBN 978-80-86863-24-5

Hrbek Daniel, Budování divadla, edice Disk-velká řada sv. 12, AMU Praha a Kant, 2009, ISBN 978-80-7437-012-0 (KANT)

KAISER Michael M., Strategické plánování v umění, Institut umění-Divadelní ústav Praha, 2009, ISBN 978-80-7008-236-2

Smolíková Marta, ed., Management umění, VŠUP, Otevřená společnost o.p.s./Pro Culture, 2008, ISBN 978-80-86863-24-5

Hrbek Daniel, Budování divadla, edice Disk-velká řada sv. 12, AMU Praha a Kant, 2009, ISBN 978-80-7437-012-0 (KANT)

Assessment methods and criteria

80% attendance, class participation, completion of the final test.

Schedule for winter semester 2018/2019:

• Week view
• List

Schedule for summer semester 2018/2019:

The schedule has not yet been prepared

The subject is a part of the following study plans

• Theory and criticism (B.A.) (required subject)