Doing Business in the Commercial Media 1

Display Schedule

Code	Completion	Credits	Range	Language Instruction	Semester
305PKM1	Z	2	2T	Czech	winter

Subject guarantor

Kateřina FRIČOVÁ

Name of lecturer(s)

Kateřina FRIČOVÁ

Learning outcomes of the course unit

Basic introduction to entreprenurial principles in commercial press, radio and television.

Mode of study

přednáška, diskuse, prezentace pozvaných hostů - špiček oboru

Prerequisites and co-requisites

Linked to the bachelor's study. Lectures in management, media managament and law.

Course contents

Lectures will be divided into 4 blocks: Television, radio, print and new media:

Basic difference between private subjects and public media services

Common legislature, differing laws

Manners of financing individual media

Differing manners of selling advertising surfaces.

Differing manners of working with a creative team, journalists

Individual types of media will be given space in inequal amounts - they will be limited at the first lecture based on group discussions.

Television - „What have we least discussed in the last 4 years?“

What has digitalization brought and what will it bring? „Old“ and new media, relationships, mutual influences, mutual limiting.

Differentiation of stations, topic possibilities - strategic decisions. Operations themselves in relation to radio financing possiblities

Basic programming divisions - current, block: music according to a target group

Market orientation. Most frequent types of radio. Why?

Those interested in additional licenses - What all do I need to know? What to emphasize? What genre is missing?

Radio budgets in comparison to TV budgets

Manners of financing. Manners of selling advertising time - differences from TV

Market share research

Dealership

Dailies, magazines - their division, largest publishers

Relationship of journalists and advertising departments.

Share of the advertising market. Manners of selling. Mediamix

Each individual topic will be supplemented by a guest with extensive experience

In discussions emphasis will be place on the ability of the students to understand individual medium and their differences and similarities.

If I want to work in one of these media, I must understand its complexity.

If I want to work in private media, I must understand public service media.

If I want to work in public service media, I must understand the working style of private companies.

The more specialized I wish to be, the more overall knowledge I must have.

Assessment methods and criteria

Activty in lecture 20%

Test 60%

Oral test 10%

Note

contact: fricovak@centrum.cz

	06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon
Tue
Wed	room 334 Room No. 334 (Lažanský palác) FRIČOVÁ K. 09:50–13:05 ODD WEEK (lecture parallel1)
Thu
Fri

Date	Day	Time	Tutor	Location	Notes	No. of paralel
	Wed	09:50–13:05	Kateřina FRIČOVÁ	Room No. 334 Lažanský palác		lecture parallel1

Schedule for summer semester 2018/2019:

The schedule has not yet been prepared

The subject is a part of the following study plans

Production - Master-1819 (required subject)
Production - Master-1819 (required subject)