Doing Business in the Commercial Media 2

Display Schedule

Code Completion Credits Range Language Instruction Semester
305PKM2 ZK 3 24S Czech summer

Subject guarantor

Ivo MATHÉ

Name of lecturer(s)

Kateřina FRIČOVÁ

Learning outcomes of the course unit

Expanding knowledge to entreprenurial principles in commercial press, radio and television.

Mode of study

Lecture, discussion, presentation by guest professionals.

Prerequisites and co-requisites

Successfull completion of „Entrepreneurship in Commercial Media 1.“

Course contents

Linked to Enterprise in Commercial Media 1

Producer - the one who knows how to select a good media partner because all types of media are known and what their focuses are.

Acquired knowledge extends and develops in the task - creation of a business plan for new television, from marketing considerations of what type of TV will be created through the programming scheme, budget, organizational schematic, commercial model, marketing tools.

Recommended or required reading

Zákon o rozhlasovém a televizním vysílání 231/2001 Sb

Tiskový zákon 46/2000 Sb

Zákon o regulaci reklamy 40/1995 Sb

www.radiotv.cz

www.ceskamedia.cz

www.omd.cz

www.uvdt.cz

www.digizone.cz ...

Assessment methods and criteria

Participation in lectures 10%

Completion of the semester paper on the topic of the rise of new TV stations in the Czech Republic 30%

Final presenation and defense of the semester paper. 60%

Note

contact: fricovak@centrum.cz

Schedule for winter semester 2018/2019:

The schedule has not yet been prepared

Schedule for summer semester 2018/2019:

06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon
Tue
Wed
room 334
Room No. 334
(Lažanský palác)
FRIČOVÁ K.
09:50–12:15
ODD WEEK
(lecture parallel1)
Thu
Fri
Date Day Time Tutor Location Notes No. of paralel
Wed 09:50–12:15 Kateřina FRIČOVÁ Room No. 334
Lažanský palác 		lecture parallel1

The subject is a part of the following study plans