Public Relations 1

Display Schedule

Code Completion Credits Range Language Instruction Semester
305PUBR1 Z 2 24S Czech winter

Subject guarantor

Pavlína FECHTEROVÁ

Name of lecturer(s)

Pavlína FECHTEROVÁ

Learning outcomes of the course unit

The course aim is to offer students fundamental knowledge and skill in managing public relations with an emphasis of practical use. Broadening the to date knowledge of the students acquired during study in the previous module and considering the current trends and tendencies in marketing. To acquaint students with the importance and principles of communications of an organization with the public.

Mode of study

Prerequisites and co-requisites

Course contents

The classes are focused on the following topics:

The preparation, implementation processes and evaluation of the media campaign in film PR.

Media service - basic priniciples, development in the last 15 years, new trends, internet connection, social sites.

Working with media - preparation and distribution of press reports, press-kits, journalist days, press conferences, journalist screenings, contests, providing interviews, etc.

Addressing a particular audience, regular and potential film viewers, targeting a defined audience group, etc.

Analysis and subsequent discussions on media campaigns.

Students acquire comprehensive information about the function of film PR, supported by long-term practical experience.

Recommended or required reading

Assessment methods and criteria

Further information

This course is an elective for all AMU students

Schedule for winter semester 2018/2019:

Date Day Time Tutor Location Notes No. of paralel
04.12.2018 09:50–11:25 Pavlína FECHTEROVÁ Room No. 334
Lažanský palác 		lecture parallel1
04.12.2018 14:50–16:25 Pavlína FECHTEROVÁ Room No. 2
Lažanský palác 		lecture parallel1
11.12.2018 09:50–11:25 Pavlína FECHTEROVÁ Room No. 334
Lažanský palác 		lecture parallel1
11.12.2018 14:50–16:25 Pavlína FECHTEROVÁ Room No. 2
Lažanský palác 		lecture parallel1
18.12.2018 09:50–11:25 Pavlína FECHTEROVÁ Room No. 334
Lažanský palác 		lecture parallel1
18.12.2018 14:50–16:25 Pavlína FECHTEROVÁ Room No. 2
Lažanský palác 		lecture parallel1

Schedule for summer semester 2018/2019:

The schedule has not yet been prepared

The subject is a part of the following study plans