Media and Arts 1

Subject is not scheduled Not scheduled

Code	Completion	Credits	Range	Language Instruction	Semester
206EMA1	ZK	3	2T	English	summer

Subject guarantor

Name of lecturer(s)

Learning outcomes of the course unit

Expand knowledge of the students in the effect of the media and arts interaction segment.
Expand knowledge in the structure of Czech media with cultural focus including proper assessment to public impact (readership, printed and sold amounts, listeners, following, turnout).
Increase abilty of the students to successfully communicate with the media.
Acquaint students with the potential and limits in using non-traditional forms of communication (ex: guerilla or viral communications).
Expand ability of students to actively use, so called, new media and social sites in marketing practice.

Mode of study

Creativity, interactive course; moderated discussions and discussions with guests (independent preparations in case studies), group assessment of independent work, media communications critique of selected cultural institutions and projects.

Prerequisites and co-requisites

Knowledge at the level at the Bachelor's level of courses „Introduction to Media Issues and Media Practice“, including recommended readings for those courses.

Course contents

The arts in the media.
The media in the arts.
Guerilla and viral communications.
New Media and social sites.
The particulars of the television and radio markets.
Czech cultural publications.
Media glossary, publications on the internet.
The media market in the Czech Republic.

Assessment methods and criteria

Credit is awarded based on:

class preparation,
class activity,
defense of the class paper (development, presentation in the course).

Further information

No schedule has been prepared for this course

The subject is a part of the following study plans

Arts Management in English (M.A.) (required subject)