Angličtina v hudebním průmyslu 1

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Garant předmětu

Klára BICANOVÁ

Jméno vyučujícího (jména vyučujících)

Klára BICANOVÁ, Cody Perk

Výsledky učení dané vzdělávací složky

This course provides students with introduction into the key vocabulary areas of music management (arts management and marketing, advertising and public relations, fundraising and leadership skills, legal issues and budgeting) which they will go on to study in a more detail in the following semesters. The main focus of this semester is the 21st century music arts organization, its characteristic features and functions. In addition, students will review and practise their knowledge of basic presentation skills.

Learning Outcomes

After completing the course, students should be able to:

•Be familiar with and actively use key vocabulary of the main areas of music and arts management.

•List and explain the characteristics specific to music arts organizations and explain how and why the organizations need these specific functions.

•Analyze and explain the challenges that music arts organizations face in the

21st century. Explain how and why these challenges are specific to the 21st century and/or how some of the challenges still carry over from the past.

•Assemble and present a convincing case study of a music arts organisation with a focus on its structure, the way it functions and the specific challenges it faces.

Forma studia

Seminar /tutorial (in class discussions) - 2 x 90 mins a week + independent study / preparation for class (cca 2 x 90 mins a week)

Předpoklady a další požadavky

Min. B1+ level

Obsah kurzu

Course Outline

Tuesday Session (Cody Perk)

WeekDateTopic(s)Readings/Assignments

16 OctIntroduction to course, syllabus review-

213 OctArts Management: Saving Performing Arts (case study)Saving Performing Arts, Ch. 1 (M)

320 OctArts Management: Saving Performing Arts (case study)Saving Performing Arts, Ch. 2 (M)

427 OctArts Management: Saving Performing Arts (case study)Saving Performing Arts, Ch. 3 (M)

53 NovArts Management: Saving Performing Arts (case study)Saving Performing Arts, Ch. 4 (M)

610 NovArts Management: Saving Performing Arts (case study)Quiz 1

Saving Performing Arts, Ch. 5 (M)

717 NovState holiday (No class)-

824 NovLanguage for Presentation Skills 1Interactive study materials (M)

91 DecLanguage for Presentation Skills 2Interactive study materials (M)

108 DecLanguage for Presentation Skills 3Interactive study materials (M)

1115 DecStudent PresentationsPresentation

1222 DecCatch-up and feedback -

Wednesday Session (Klara Bicanova)

WeekDateTopic(s)Readings/Assignments

17 OctIntroduction-

214 OctArts Management 1Interactive study materials (M)

321 OctPublic Relations 1Interactive study materials (M)

428 OctState holiday (No class)-

54 NovArts Marketing 1Interactive study materials (M)

611 NovAdvertising 1Interactive study materials (M)

718 NovPresentation Skills 1Quiz 2

Interactive study materials (M)

825 NovPresentation Skills 2Interactive study materials (M)

92 DecLegal Issues 1Interactive study materials (M)

109 DecLeadership Skills 1Interactive study materials (M)

1116 DecBudgeting 1Interactive study materials (M)

1223 DecFundraising 1Interactive study materials (M)

Doporučená nebo povinná literatura

Primary study materials (interactive exercises, readings etc.) will be assigned in the Moodle course https://moodle.amu.cz/course/view.php?id=605. Please note that additional texts may be assigned throughout the semester.

Hodnoticí metody a kritéria

You can score maximum of 100 points for this course. Pass mark for awarding credit is 60%.

Attendance and Participation (20 points): Attendance is mandatory and participation in class discussion is a crucial course component. Students are expected to read assigned materials prior to class meetings, ask questions, contribute to the discussion and participate. Ten points will be deducted after more than three absences.

Presentation (30 points): You will select an arts organization of your choice to study and conduct an analysis on their structure, practices, programming, and additional offerings, to be submitted via PowerPoint or Prezi and presented in front of the class. Additional information will be provided throughout the semester. The presentation should be approx. 15 minutes, followed by a Q&A session. You will be assessed on the following areas:

•Language (appropriate to audience, preparedness, sign-posting language, explanation of jargon, voice, speed, volume, clarity, intonation, grammatical accuracy, correct pronunciation of key words) 6 points

•Content (topic, coverage, sources, questions, informative / understandable / interesting / entertaining) 6 points

•Structure (logical sequence – outline (key points), purpose statement, introduction, main points, summary, conclusion, closing, timing) 6 points

•Body language (eye contact, good use of notes, not reading large parts of the presentation, stance, enthusiasm) 6 points

•Visuals (appropriate, supportive, clear, good quality graphics) 6 points

Two Quizzes (10 points each): There will be two brief quizzes on course materials during the semester. Additional information will be provided prior to these quizzes.

Final Exam (30 points): A comprehensive final examination will be administered during the exam period (January 2021). It will be based on information for class discussions and course readings. Additional information regarding the final exam will be given later in the semester.

Grading: Pass /Fail.

•A = 100-90%

•B = 89-80%

•C = 79-73%

•D = 72-66%

•E = 65-60%

•F = 59% and less

Poznámka

Academic Dishonesty

AMU faculty do not tolerate cheating, plagiarism, or any other form of academic dishonesty. If you have not done so, you should read the

Please note that all of the work that you submit for this class must be your own. Plagiarism of any kind will not be tolerated under any circumstances and will result in an immediate “F” grade for the course. Any words and ideas that are not yours should be accompanied by full and complete citation. If you have any further questions dealing with academic honesty you must contact your instructor prior to the submission of any written assignment.

Rozvrh na zimní semestr 2020/2021:

• Týdenní přehled
• Seznam

Rozvrh na letní semestr 2020/2021:

Rozvrh zatím není připraven

Předmět je součástí následujících studijních plánů

• Obor Hudební produkce (Mg) od 2016/17 (povinný předmět)