Organisation and Management in Dance Education 2
Subject is not scheduled Not scheduled
| Code | Completion | Credits | Range | Language Instruction | Semester |
|---|---|---|---|---|---|
| 107EOM2 | ZK | 3 | 1PT | English | summer |
Subject guarantor
Name of lecturer(s)
Learning outcomes of the course unit
At the end of the semester, the student is able to compile a promotional strategy for the project and the brand (educational institution), formulate and present the basic vision and objectives. He/she is familiar with the contemporary dance scene, has insight into current cultural and educational policy, understands contractual relations, team needs and collaboration. Gains insight into advanced management, marketing and fundraising of arts projects, is able to write a simple press release
Analyzes his/her own production practice, expectations, outcomes and obstacles in a term paper. Can articulate the need for production support in the specifics of a dance project.
Mode of study
lecture
Prerequisites and co-requisites
none
Course contents
Learning objectives:
This course builds on the winter semester course and focuses on the needs of dance educators in the areas of organization, administration, economics, argumentation, management, team leadership, and institutional management. This semester provides instruction in organizational project preparation within the dance educator function, argumentation, promotion, and presentation. Provides knowledge of financial management within the school system and independent entities, and honing the communication, presentation, and teamwork skills of the educator as an influential figure in the field. Places the work of dance artists in the current context of the country's educational and cultural system.
Thematic areas:
The topics of each lecture are focused on the basic summary of knowledge of the current context of dance pedagogy:
- Creating an artistic brand, vision, SWOT analysis, strategic planning of an artistic organization.
- branding and marketing of a dance institution or entity
- management of an artistic company in a multi-company theatre, functioning of contributory organisations
- management of a private dance studio
- formulation of the intention, determination of the basic project strategy
- project budget, financial management, contractual issues
- copyright, licenses, GDPR, legal relationship with minors and responsible persons, insurance, hygiene
- fundraising from the public and private sector
- media relations, creation of media image and campaign, creation of TS and PR materials
- allocation of roles in the team, competences and performance, leadership and communication
- time management
- presentation skills, speech construction
Recommended or required reading
Required reading:
Smith-Autard, Jacqueline: Art of Dance in Education, Bloomsbury Publishing 2002, ISBN: 0713661755.
Kaiser, Michael: Strategic Planning in the Arts: A Practical Guide, Brandeis University Press, 1995.
Czech Dance Info, IDU 2011, 978-80-7008-280-5.
Dotlačilová, Petra ed.: Special Edition 2021 Dance and Education, Taneční aktuality, Praha 2021, ISBN 978-80-908312-0-9.
Recommended reading:
JOHNOVÁ, Radka. Marketing umění a kulturního dědictví: pro magisterské navazující studium oboru Arts management v distanční formě 3MG491. Praha: Oeconomica, 2007. ISBN 978-80-245-1291-4.
POKORNÝ, Jiří. Umění tvořivé činnosti: Personální management jako tvůrčí činnost. Brno: ICB, 1996.
KAISER, Michael M. Strategické plánování v umění: praktický průvodce. Praha: Institut umění - Divadelní ústav v Praze, 2009. ISBN 978-80-7008-236-2.
LEDVINOVÁ, Jana. Profesionální fundraising: jak se osvobodit od finanční závislosti. Praha: Akademie múzických umění v Praze, 2013. Management umění - umění managementu. ISBN 978-80-7331-294-7.
NEKOLNÝ, Bohumil, Jiří SRSTKA, David KAŠPAR, Petr PROKOP, Jiří SULŽENKO, Michal LÁZŇOVSKÝ a Jiří POKORNÝ. Kontext provozování divadla v ČR. Praha: Akademie múzických umění v Praze, 2018. Produkce a management divadla v ČR. ISBN 978-80-7331-501-6.
E-Learning HAMU: [online]. https://moodle.amu.cz/
Assessment methods and criteria
Classroom activity, seminar thesis on a selected topic (2SP)
Further information
No schedule has been prepared for this course