Graphic Design and Photography 7

Subject is not scheduled Not scheduled

Code Completion Credits Range Language Instruction Semester
307EGR7 exam 2 2 seminar hours (45 min) of instruction per week, 32 to 42 hours of self-study English winter

Subject guarantor

Name of lecturer(s)

Contents

In the final year of study, the Graphic Design and Photography 3 and 4 seminar is a kind of auxiliary platform for the realization of the final photographic publication, which is part of the master's thesis at the end of the summer semester. The teaching is mainly in the form of individual consultations on the projects in progress. Specific problems in graphic design and the overall concept of the publication are solved. Adequate materials for production, suitable reproduction techniques and appropriate binding form are sought. The aim is to produce a realistic book that helps to articulate the author's artistic attitude. Instruction in the seminar takes the form of individual consultations, presentations of samples and independent work in programs.

1 choice of topic

2 finding a visual strategy 03 working with image and text

4 internal structure of the book

5 material tests

6 choosing the appropriate reproduction technique

7 testing papers and other printable materials

8 book binding

9 types of printed matter

10 preparation of layout and presentation

11 articulation of own design, individual solutions

12 discussion of student outputs

Learning outcomes

The student is familiar with the visual strategies of contemporary graphic design. The student is able to find a solution for his/her own graphic output in the form of an author's book. The student is familiar with the technical and material context of preparing an author's book and can prepare a comprehensive concept of a book project.

Prerequisites and other requirements

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Literature

Required:

HOLLIS, Richard. Graphic Design: A Concise History. London: Thames & Hudson, 2014. ISBN 978-0-500-20347- 7

SELBY, Aimee, ed. Art and Text. London: Black Dog Publishing, 2009.

Recommended:

AYNSLEY, Jeremy. A Century of Graphic Design. New York: Barron’s Educational Series, 2001. ISBN 0-7641-5324-2 BAUR, Ruedi, BOOM, Irma, GOGGIN, James, eds. Area 2. London, New York: Phaidon Press, 2008. ISBN 978-0-7148- 4855-6

BEEKE, Anthon, BELL, Nick, CATO, Ken, eds. Area. London, New York: Phaidon Press, 2003. ISBN 978-0-7148-4325-4

BROUSIL, Tomáš, DOČEKALOVÁ, Petra, eds. Typo 9010: Czech Digitized Typeface 1990–2010. Praha: BiggBoss, 2015. ISBN 978-80-906019-5-6

TWOPOINTS.NET, ed. Pretty Ugly: Visual Rebellion in Design. Berlin: Gestalten, 2012. ISBN 978-3-89955-423-6

Online sources:

fontsinuse.com, trendlist.org, typographicposters.com, picto.cz, mindsparklemag.com, crapisgood.com, posterzine.com, superpaper.de

Evaluation methods and criteria

The student is familiar with the visual strategies of contemporary graphic design. The student is able to find a solution for his/her own graphic output in the form of an author's book. The student is familiar with the technical and material context of preparing an author's book and can prepare a comprehensive concept of a book project.

Note

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Further information

No schedule has been prepared for this course

The subject is a part of the following study plans