Graphic Design and Photography 5

Display Schedule

Subject guarantor

Štěpánka ŠIMLOVÁ

Name of lecturer(s)

Štěpánka ŠIMLOVÁ, Jakub ŠTĚPÁNEK

Contents

• Document Layout

• Working with font, font selection, rules of smooth typesetting

• Rhythmization of printed matter, gradation, visual accent

• Image editing

• Visual contrast (distant and close view)

• Paper selection and printing methods

• Print sheet folding options

• Combining work with InDesign, Illustrator, Photoshop, and Acrobat

Output: Folding poster for own author's project

Learning outcomes

Seminar Graphic Design and Photography 5 is an imaginary follow-up to previous graphic education in a bachelor's program, although this is not entirely a condition. The course focuses mainly on the search for individual approaches in the implementation of graphic designs, which are an accompanying line of their own artistic activities of students. Learning outcomes should be the ability to create innovative solutions, catalogs and other accompanying materials related to the core curriculum. In this semester, students will focus on the output in the form of a folding poster that combines two different communication planes. It also serves as a medium of visual communication when viewed from a certain distance, but also as a catalog presenting a more detailed project context. Last but not least, it offers a demonstration of non-traditional ways of folding a printing sheet.

Prerequisites and other requirements

Prerequisite for attending the seminar are at least a basic knowledge of Adobe graphics programs range.

Literature

Technique:

ANTON, Kelly Kordes, DEJARLD, Tina, eds. Adobe InDesign CC Classroom in a Book. Indianapolis: Pearson Education, 2019. ISBN 978-0-13-526215-3

FELICI, Jim. The Complete Manual of Typography: A Guide to Setting Perfect Type. Indianapolis: Pearson Education, 2011. ISBN 978-0-321-77326-5

SAMARA, Timothy. Design Elements: A Graphic Style Manual. Rockport: Rockport Publishers, 2007. ISBN 978-1-59253-261-2

Inspiration:

BAUR, Ruedi, BOOM, Irma, GOGGIN, James, eds. Area 2. London, New York: Phaidon Press, 2008. ISBN 978-0-7148-4855-6

BEEKE, Anthon, BELL, Nick, CATO, Ken, eds. Area. London, New York: Phaidon Press, 2003. ISBN 978-0-7148-4325-4

BROUSIL, Tomáš, DOČEKALOVÁ, Petra, eds. Typo 9010: Czech Digitized Typeface 1990–2010. Praha: BiggBoss, 2015. ISBN 978-80-906019-5-6

TWOPOINTS.NET, ed. Pretty Ugly: Visual Rebellion in Design. Berlin: Gestalten, 2012. ISBN 978-3-89955-423-6

BOSÁK, Petr, JANSA, Robert, eds. Proto: Grafický design a současné umění. Praha: tranzit.cz, Vysoká škola uměleckoprůmyslová v Praze, Quick brown fox jumps over the lazy dog, 2013. ISBN 978-80-87259-22-1, ISBN 978-80-86863-60-3, ISBN 978-80-905691-0-2

SELBY, Aimee, ed. Art and Text. London: Black Dog Publishing, 2009.

ISBN 978-1-906155-65-0

Pages:

fontsinuse.com

trendlist.org

typographicposters.com

picto.cz

mindsparklemag.com

crapisgood.com

posterzine.com

superpaper.de

History:

AYNSLEY, Jeremy. A Century of Graphic Design. New York: Barron’s Educational Series, 2001. ISBN 0-7641-5324-2

HOLLIS, Richard. Graphic Design: A Concise History. London: Thames & Hudson, 2014.

ISBN 978-0-500-20347-7

Evaluation methods and criteria

Evaluation:

Winter semester – classified credit

Summer semester – exam

The subject of evaluation is submission of the final file, printed model, or photo documentation of the realized project. The creative invention is evaluated, as well as the technical processing of the document.

The prerequisite for granting credit is regular attendance at the seminar.

Note

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Schedule for winter semester 2023/2024:

• Week view
• List

Schedule for summer semester 2023/2024:

The schedule has not yet been prepared

The subject is a part of the following study plans

• Photography EN - Master - 2022 (Required subjects)