Angličtina v hudebním průmyslu 3
Předmět není vypsán Nerozvrhuje se
| Kód | Zakončení | Kredity | Rozsah | Jazyk výuky | Semestr |
|---|---|---|---|---|---|
| 702HAP3 | zápočet | 5 | 4 hodiny SEMINÁŘŮ týdně (45 minut), 89 až 114 hodin domácí příprava | anglicky, česky | zimní |
Garant předmětu
Jméno vyučujícího (jména vyučujících)
Katedra
Předmět zajišťuje Centrum jazykové přípravy
Obsah
Course schedule (final version available in the Moodle course):
Week 1
(Tuesday session) Communication Skills 1: Introduction
(Wednesday session) Legal issues 1
Week 2
(Tuesday session) Communication Skills 2: The Most Common Communication Obstacles
(Wednesday session) Legal issues 2
Week 3
(Tuesday session) Communication Skills 3: The Most Basic Conversational Fixes
(Wednesday session) Selected grammar revision
Week 4
(Tuesday session) No class - State holiday
(Wednesday session) TBD
Week 5
(Tuesday session) Communication Skills 5: Establishing Rapport, pt. 1
(Wednesday session) Legal issues quiz + Marketing and the Arts 1
Week 6
(Tuesday session) Communication Skills 5: Establishing Rapport, pt. 2
(Wednesday session) Marketing and the Arts 2
Week 7
(Tuesday session) Communication Skills 7: Dealing with Difficult People, pt. 1
(Wednesday session) Marketing and the Arts 3
Week 8
(Tuesday session) Communication Skills 7: Dealing with Difficult People, pt. 2
(Wednesday session) Marketing and the Arts 4
Week 9
(Tuesday session) Communication Skills 9: How to Create a Unique Personality in Business
(Wednesday session) Marketing and the Arts quiz + Fundraising and Development 1
Week 10
(Tuesday session) Communication Skills 10: Effective Networking
(Wednesday session) Fundraising and Development 2
Week 11
(Tuesday session) Presentations 1
(Wednesday session) Fundraising and Development 3
Week 12
(Tuesday session) Presentations 2
(Wednesday session) Fundraising and Development 4
Week 13
(Tuesday session) Presentations 3
(Wednesday session) Fundraising and Development quiz + Revision
Výsledky učení
Learning outcomes:
Knowledge and understanding:
After finishing the course, the student:
- will be able to define concepts and key terms in the areas of arts marketing, advertising, public relations, fundraising and selected legal issues (contracts, copyright, IP law)
- will be able to demonstrate knowledge of structure and strategies of arts marketing
- will be able to describe and effectively apply principles and tools of PR and crisis communication
- will be able to identify the most common music industry agreements and contracts, and will be familiar with the structure and most important features of the artist management contract, tour agreement and recording production contract
Skills and abilities:
After finishing the course, the student:
- will show improved English proficiency in all competencies (reading, speaking, reading, listening)
- will be able to speak and write competently for a variety of purposes, such as public speaking, effective e-mail writing and describing and dealing with problems
- will demonstrate ability to use selected soft skills, such as negotiating and discussing in group
Předpoklady a další požadavky
Entry requirements and prerequisites:
702HAP2 English for the Music industry (for students of Music Management) or B1+ level for students of other programmes.
Literatura
Required reading:
- Moodle on-line course materials: https://moodle.amu.cz/course/view.php?id=1526
Required Study Materials and Texts
•Byrnes, William. Management and the Arts. 6th edition. London: Routledge, 2022, ISBN: 978-03-672-5890-0, selected chapters.
•Sparling Don, Kalová Simona, Rance Chris. English or Czenglish. Jak se vyhnout čechismům v angličtině.
2nd Edition. Brno: Masarykova univerzita, 2021, ISBN: 978-80-210-9965-4, selected chapters.
•Tuhovsky, Ian. Communication skills training. A Practical Guide to Improving Your Social Intelligence, Presentation, Persuasion and Public Speaking. CreateSpace Independent Publishing Platform, 2016. ISBN: 978-1515031918, selected chapters.
Hodnoticí metody a kritéria
Assessment breakdown (min. 70% to pass):
- 3 quizzes 60%
- Presentation 20%
- In-class activity 20%
Min attendance is 70% (i.e no more than 7 absences allowed per semester).
Webová stránka předmětu
https://moodle.amu.cz/course/view.php?id=1526
Další informace
Pro tento předmět se rozvrh nepřipravuje