Angličtina v hudebním průmyslu 3

Předmět není vypsán Nerozvrhuje se

Kód Zakončení Kredity Rozsah Jazyk výuky Semestr
702HAP3 Z 5 24S anglicky zimní

Garant předmětu

Jméno vyučujícího (jména vyučujících)

Výsledky učení dané vzdělávací složky

Learning outcomes:

Knowledge and understanding:

After finishing the course, the student:

•will be able to define concepts and key terms in area of branding, advertising and market research

•will be able to demonstrate knowledge of structure and strategies of arts marketing

•will be able to describe and effectively apply principles and tools of PR and crisis communication

Skills and abilities:

After finishing the course, the student:

•will show improved English proficiency in all competencies (reading, speaking, reading, listening)

•will be able to speak and write competently for a variety of purposes, such as public speaking, effective e-mail writing and describing and dealing with problems

•will be able to distinguish various decision making styles and employ various decision making strategies

•will demonstrate ability to use selected soft skills, such as negotiating and discussing in group

Forma studia

Mode of delivery:

Předpoklady a další požadavky

Entry requirements and prerequisites:

702HAP2 English for the Music industry (for students of Music Management) or B1+ level for students of other programmes.

Obsah kurzu

Course schedule:

Seminar 1

1.1 Negotiating

1.2 Skills for Work: Describing and Dealing with Problems

1.3 Grammar Focus: Grammar revision

→On-line quiz 1

Seminar 2

2.1 Arts Marketing: Structure and Strategies

2.2 Skills for Work: Effective E-mail Communication

2.3 Grammar Focus: Grammar in Academic Context – nouns, adjectives, verbs

→On-line quiz 2

Seminar 3

3.1 Advertising: Branding, Market Research, Testing, Forecasting

3.2 Skills for Work: Decision-making Styles and Strategies

3.3 Grammar Focus: Passive

→On-line quiz 3

Seminar 4

4.1 Public Relations and Crisis Communication

4.2 Skills for Work: Group discussion

4.3 Academic English: Hedging language

→On-line quiz 4

Final quiz (on-line)

Doporučená nebo povinná literatura

Required reading:

•Moodle on-line course materials

Recommended reading:

•Brook-Hart, Guy. Business Benchmark Upper Intermediate. Student’s Book. BEC Edition. Cambridge: Cambridge UP, 2006.

•Byrnes, William J. Management and the Arts. 4th edition. Burlington: Focal Press. 2009.

•Emmerson, Paul. E-mail English: with new social media section and phrase bank of useful expressions. 2nd edition. London: Macmillan, 2013.

•Farrall, Cate and Marianne Lindsley. Professional English in Use Marketing. Cambridge: Cambridge UP, 2008.

•Gore, Sylee. English for Marketing & Advertising. Oxford: Oxford UP, 2007.

•Hedvábná, Ivana. Arts Management Reader. Praha: Oeconomica, 2009.

•Lowe, Susan and Louise Pile. Negotiating. Delta BCS. Peaslake: DELTA Publishing, 2007.

•McCarthy, Michael and Felicity O'Dell. Academic Vocabulary in Use. Cambridge: Cambridge UP, 2009.

•McLisky, Marie. English for Public Relations in Higher Education Studies. Reading: Garnet Publishing, 2012.

•Paterson, Ken. Oxford Grammar for EAP. Oxford: OUP, 2013.

•Štěpánek, Libor a kol. Akademická angličtina. Praha: Grada, 2011.

•Thaine, Craig. Cambridge Academic English B1+ Intermediate. Student’s Book. Cambridge: Cambridge UP, 2012.

Hodnoticí metody a kritéria

Assessment components (min. 60% to pass):

•Attendance and participation in class discussion 20%

•Quizzes 1-4 40%

•Final quiz 40%

Please note that the required attendance is 70%. If you do not meet the attendance requirements, you need min. 80% to pass.


If the student cannot come to class for more than 3 continuous weeks, he/she must contact the class instructor to get the study materials and schedule an individual meeting.

Další informace

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