Marketing 1

Display Schedule

Code Completion Credits Range Language Instruction Semester
110MAR1 Z 2 2T Czech winter

Subject guarantor

Roman BĚLOR

Name of lecturer(s)

Roman BĚLOR

Learning outcomes of the course unit

To introduce students to the most important marketing tools and theories and to teach them to apply those in their practice.

Mode of study

contact instruction

Prerequisites and co-requisites

Credit for the development of a detailed marketing strategie for a selected product or winning a project.

Course contents

lectures introducing basic concepts and issues of generall marketing based on domestic and foreign literature and selected examples.

Recommended or required reading

to be completed

Assessment methods and criteria

Activity in lectures

Note

lectures introducing basic concepts and issues of generall marketing based on domestic and foreign literature and selected examples.

Schedule for winter semester 2019/2020:

The schedule has not yet been prepared

Schedule for summer semester 2019/2020:

The schedule has not yet been prepared

The subject is a part of the following study plans