Form and Content of Art Work 2

Subject is not scheduled Not scheduled

Code Completion Credits Range Language Instruction Semester
307EFCA2 ZK 2 28 seminar hours (45 min) of instruction per semester, 29 to 39 hours of self-study English

Subject guarantor

Name of lecturer(s)

Learning outcomes of the course unit

After completing the course, the listener becomes aware of the author's position in relation to his or her work in context. He/she has a basic idea of communicating his/her own intention through visual means. Works with photography, collage and video. Understands modes of narrative in photography and technical image. Is aware of the limitations of original projects and can work with the limits. Creatively engages in critical dialogue about making based on assigned themes.

Mode of study

in person

Prerequisites and co-requisites


Course contents

The course - Form and Content of the Artwork is designed as a course in the first year of the Bachelor's degree in which students learn conceptual approaches in their own work, learn to formulate their intention within the framework of the assignment and deepen the connection of their work within the historical context.

In the second semester, students examine the position of the creator, which is discussed through iconic authors. They address topics such as gender, social aspects of the work, and cultural and historical context. They work with the author's narrative, advertising media and its overlap, and reflect on the work of their classmates. In the theoretical part they deal with different media and their overlaps.

The main themes

1/ art vs advertising, political art, persuasion in art

2/ practicing critical dialogue

3/ the position of the author

4/ analysis of the task, presentation of selected authors according to the teacher's assignment

5/ presentation of selected authors of the students' choice

6/ the role of myth in art, Oedipus

7/ multi-layered narrative, tracking storylines, methods of selection

8/ limiting factors in creation

9/ peer reflection on creation, portrait

10/ completion of the assigned story

11/ photo story vs video

12/ proofreading and collaborative presentation with selection

Recommended or required reading


Sophocles: Oedipus the King, Pocket classic, 2005

French George: Art and Science of Advertising, Franclin classic, 2018

Colectiv: D+AD09: the best advertising and design in the world, Taschen, 2010

Rees-Robert Nick: Fashion film in the digital age, Bloomsbery publishing, 2018

Balée Willam: Inside Cultures:An Introduction to Cultural Anthropology, Routledge, 2021


Janes, Robert R., Sandell R. :Museum Activism, Routledge, 2019

Cervulle Maxim, Rees-Robert Nick: Homo exoticus: Race, classe and critique queer, Armand Colin, 2010

Rupnik Jacques: Střední Evropa je jako pták s očima vzadu: o české minulosti a přítomnosti. [s.l.]: Novela bohemica, 2018

Beuyes Joseph: What is Art, 1988

Fournier, Lauren: Autotheory as Feminist Practice in Art, Writing, and Criticism, MIT Press, 2020

Dillon, Michele: Introduction to Sociological Theory, John Wiley And Sons Ltd • 2020

Callahan Sara: Art + Archive, Manchester Press, 2022

Dillon, Michele: Postsecular Catholicism, Oxford University Press • 2018

Dunne, John Anthony: Spekulative everything, MIT Press, 2013

Assessment methods and criteria

80% attendance, timely completion of assigned tasks, mandatory participation in the final joint presentation of results, completion of the course Form and content of the artwork 1



Further information

No schedule has been prepared for this course

The subject is a part of the following study plans