Graphic Design and Photography 3

Display Schedule

Code Completion Credits Range Language Instruction Semester
307EGD3 ZK 2 2T English winter

Subject guarantor

Štěpánka ŠIMLOVÁ

Name of lecturer(s)


Learning outcomes of the course unit

Students are already equipped with some experience from previous years in the course Graphic Design and Photography 3. They know the software and know the basic rules of graphic design. The main focus of the seminar therefore aims to find an adequate form in relation to the chosen topic, using elementary material possibilities. The purpose of such an assignment is the usability of the outputs to articulate one's own attitudes. At the same time, some restrictions can become enrichment. When using the cheapest reproduction technology, one has to think even more when choosing material, editing photos, finding a clever binding solution, or interesting sheet folding.

Mode of study

Teaching in the seminar takes the form of individual consultations, presentation of examples and explanation of work in the software.

Prerequisites and co-requisites

The prerequisite is the seminar Graphic Design and Photography 2

Course contents

• Search for an adequate form in relation to the topic

• Image and text synthesis

• Artistic expression of typography

• Loose composition / grid system

• Specific sheet folding, non-traditional ways of binding

• Use of low-cost reproduction technologies

• Combining work with InDesign, Illustrator, Photoshop, and Acrobat

Output: Mockup of non-commercial fanzine

Recommended or required reading


ANTON, Kelly Kordes, DEJARLD, Tina, eds. Adobe InDesign CC Classroom in a Book. Indianapolis: Pearson Education, 2019. ISBN 978-0-13-526215-3

FELICI, Jim. The Complete Manual of Typography: A Guide to Setting Perfect Type. Indianapolis: Pearson Education, 2011. ISBN 978-0-321-77326-5

SAMARA, Timothy. Design Elements: A Graphic Style Manual. Rockport: Rockport Publishers, 2007. ISBN 978-1-59253-261-2


HROCH, Miloš. Křičím: „To jsem já.“ Praha: PageFive, 2017. ISBN 978-80-270-2942-6

BAUR, Ruedi, BOOM, Irma, GOGGIN, James, eds. Area 2. London, New York: Phaidon Press, 2008. ISBN 978-0-7148-4855-6

BEEKE, Anthon, BELL, Nick, CATO, Ken, eds. Area. London, New York: Phaidon Press, 2003. ISBN 978-0-7148-4325-4

BROUSIL, Tomáš, DOČEKALOVÁ, Petra, eds. Typo 9010: Czech Digitized Typeface 1990–2010. Praha: BiggBoss, 2015. ISBN 978-80-906019-5-6

TWOPOINTS.NET, ed. Pretty Ugly: Visual Rebellion in Design. Berlin: Gestalten, 2012. ISBN 978-3-89955-423-6

BOSÁK, Petr, JANSA, Robert, eds. Proto: Grafický design a současné umění. Praha:, Vysoká škola uměleckoprůmyslová v Praze, Quick brown fox jumps over the lazy dog, 2013. ISBN 978-80-87259-22-1, ISBN 978-80-86863-60-3, ISBN 978-80-905691-0-2

SELBY, Aimee, ed. Art and Text. London: Black Dog Publishing, 2009.

ISBN 978-1-906155-65-0



AYNSLEY, Jeremy. A Century of Graphic Design. New York: Barron’s Educational Series, 2001. ISBN 0-7641-5324-2

HOLLIS, Richard. Graphic Design: A Concise History. London: Thames & Hudson, 2014.

ISBN 978-0-500-20347-7

Assessment methods and criteria


Winter semester – classified credit

Summer semester – exam

The subject of evaluation is submission of the final file, printed model, or photo documentation of the realized project. The creative invention is evaluated, as well as the technical processing of the document.

The prerequisite for granting credit is regular attendance at the seminar.


No notes

Schedule for winter semester 2019/2020:

room TR 304
Tržiště -st. intermedia

(Tržiště 20, Praha 1 (vchod z Rektorátu AMU, Malostranské nám. 12))
(lecture parallel1)
Date Day Time Tutor Location Notes No. of paralel
Mon 14:00–15:35 Jakub ŠTĚPÁNEK Tržiště -st. intermedia
Tržiště 20, Praha 1 (vchod z Rektorátu AMU, Malostranské nám. 12)
lecture parallel1

Schedule for summer semester 2019/2020:

The schedule has not yet been prepared

The subject is a part of the following study plans