Graphic Design and Photography 4

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Code Completion Credits Range Language Instruction Semester
307EGD4 exam 2 2 hours (45 min) of instruction per week, 29 to 39 hours of self-study English summer

Subject guarantor


Name of lecturer(s)


Learning outcomes of the course unit

Seminar Graphic Design and Photography 4 continues to deepen the previous experience and skills of this art activity. In today's world, a data carrier and its packaging can represent a surrogate artifact for creative disciplines whose outputs often do not have a physical form. Due to the artistically oriented study program, this medium points to one of the other ways of presenting or distributing a work of art. By appropriately selecting the visual elements used on the cover and the attached booklet, students can learn to present the context of the content that the medium hides.

Mode of study

Teaching in the seminar takes the form of individual consultations, presentation of examples and explanation of work in the software.

Prerequisites and co-requisites

Completion of Graphic Design and Photography 3 is required.

Course contents

• Application of visual elements to all parts of the carrier (cover, booklet, medium itself)

• Linking an online presentation with a promotional print

• Finding a suitable visual language for expressing content

• Rhythmization of printed matter, gradation, artistic accent

• Layout settings

• Typesetting texts

• Booklet solution options, types of links and folding

• Storytelling

• Combining work with InDesign, Illustrator, Photoshop, and Acrobat

Result: Cover and booklet for a data carrier

Recommended or required reading


ANTON, Kelly Kordes, DEJARLD, Tina, eds. Adobe InDesign CC Classroom in a Book. Indianapolis: Pearson Education, 2019. ISBN 978-0-13-526215-3

WOOD, Brian. Adobe Illustrator CC Classroom in a Book. San Francisco: Adobe Press, 2019. ISBN 978-0135262160

FELICI, Jim. The Complete Manual of Typography: A Guide to Setting Perfect Type. Indianapolis: Pearson Education, 2011. ISBN 978-0-321-77326-5

SAMARA, Timothy. Design Elements: A Graphic Style Manual. Rockport: Rockport Publishers, 2007. ISBN 978-1-59253-261-2


BAUR, Ruedi, BOOM, Irma, GOGGIN, James, eds. Area 2. London, New York: Phaidon Press, 2008. ISBN 978-0-7148-4855-6

BEEKE, Anthon, BELL, Nick, CATO, Ken, eds. Area. London, New York: Phaidon Press, 2003. ISBN 978-0-7148-4325-4

BERGER, John. Ways of Seeing. London: Penguin Books, 2008. ISBN 9780141035796

BROUSIL, Tomáš, DOČEKALOVÁ, Petra, eds. Typo 9010: Czech Digitized Typeface 1990–2010. Praha: BiggBoss, 2015. ISBN 978-80-906019-5-6

TWEMLOW, Alice. What Is Graphic Design For?. Brighton: Rotovision, 2006. ISBN 978-2940361076

TWOPOINTS.NET, ed. Pretty Ugly: Visual Rebellion in Design. Berlin: Gestalten, 2012. ISBN 978-3-89955-423-6

BOSÁK, Petr, JANSA, Robert, eds. Proto: Grafický design a současné umění. Praha:, Vysoká škola uměleckoprůmyslová v Praze, Quick brown fox jumps over the lazy dog, 2013. ISBN 978-80-87259-22-1, ISBN 978-80-86863-60-3, ISBN 978-80-905691-0-2

SELBY, Aimee, ed. Art and Text. London: Black Dog Publishing, 2009. ISBN 978-1-906155-65-0



AYNSLEY, Jeremy. A Century of Graphic Design. New York: Barron’s Educational Series, 2001. ISBN 0-7641-5324-2

HOLLIS, Richard. Graphic Design: A Concise History. London: Thames & Hudson, 2014.

ISBN 978-0-500-20347-7

LIVINGSTON, Alan; LIVINGSTON Isabella. Dictionary of Graphic Design and Designers. 3rd ed. London: Thames & Hudson, 2012. World of art. ISBN 978-0-500-20413-9

Assessment methods and criteria


Winter semester – exam

Summer semester – exam

The subject of evaluation is submission of the final file, printed model, or photo documentation of the realized project. The creative invention is evaluated, as well as the technical processing of the document.

The prerequisite for granting credit is regular attendance at the seminar.



Schedule for winter semester 2022/2023:

The schedule has not yet been prepared

Schedule for summer semester 2022/2023:

room TR 304
Tržiště -st. intermedia

(Tržiště 20, Praha 1 (vchod z Rektorátu AMU, Malostranské nám. 12))
(lecture parallel1)
Date Day Time Tutor Location Notes No. of paralel
Mon 14:50–16:25 Jakub ŠTĚPÁNEK Tržiště -st. intermedia
Tržiště 20, Praha 1 (vchod z Rektorátu AMU, Malostranské nám. 12)
lecture parallel1

The subject is a part of the following study plans