Graphic Design and Photography 5

Subject is not scheduled Not scheduled

Code Completion Credits Range Language Instruction Semester
307EGD5 ZK 2 2 hours (45 min) of instruction per week, 32 to 42 hours of self-study English winter

Subject guarantor

Name of lecturer(s)

Learning outcomes of the course unit

Seminar Graphic Design and Photography 5 is an imaginary follow-up to previous graphic education in a bachelor's program, although this is not entirely a condition. The course focuses mainly on the search for individual approaches in the implementation of graphic designs, which are an accompanying line of their own artistic activities of students. Learning outcomes should be the ability to create innovative solutions, catalogs and other accompanying materials related to the core curriculum. In this semester, students will focus on the output in the form of a folding poster that combines two different communication planes. It also serves as a medium of visual communication when viewed from a certain distance, but also as a catalog presenting a more detailed project context. Last but not least, it offers a demonstration of non-traditional ways of folding a printing sheet.

Mode of study

Teaching in the seminar takes the form of individual consultations, presentation of examples and explanation of work in the software.

Prerequisites and co-requisites

Prerequisite for attending the seminar are at least a basic knowledge of Adobe graphics programs range.

Course contents

• Document Layout

• Working with font, font selection, rules of smooth typesetting

• Rhythmization of printed matter, gradation, visual accent

• Image editing

• Visual contrast (distant and close view)

• Paper selection and printing methods

• Print sheet folding options

• Combining work with InDesign, Illustrator, Photoshop, and Acrobat

Output: Folding poster for own author's project

Recommended or required reading

Technique:

ANTON, Kelly Kordes, DEJARLD, Tina, eds. Adobe InDesign CC Classroom in a Book. Indianapolis: Pearson Education, 2019. ISBN 978-0-13-526215-3

WOOD, Brian. Adobe Illustrator CC Classroom in a Book. San Francisco: Adobe Press, 2019. ISBN 978-0135262160

FELICI, Jim. The Complete Manual of Typography: A Guide to Setting Perfect Type. Indianapolis: Pearson Education, 2011. ISBN 978-0-321-77326-5

SAMARA, Timothy. Design Elements: A Graphic Style Manual. Rockport: Rockport Publishers, 2007. ISBN 978-1-59253-261-2

https://helpx.adobe.com/cz/indesign/tutorials.html

Inspiration:

BAUR, Ruedi, BOOM, Irma, GOGGIN, James, eds. Area 2. London, New York: Phaidon Press, 2008. ISBN 978-0-7148-4855-6

BEEKE, Anthon, BELL, Nick, CATO, Ken, eds. Area. London, New York: Phaidon Press, 2003. ISBN 978-0-7148-4325-4

BERGER, John. Ways of Seeing. London: Penguin Books, 2008. ISBN 9780141035796

BROUSIL, Tomáš, DOČEKALOVÁ, Petra, eds. Typo 9010: Czech Digitized Typeface 1990–2010. Praha: BiggBoss, 2015. ISBN 978-80-906019-5-6

TWEMLOW, Alice. What Is Graphic Design For?. Brighton: Rotovision, 2006. ISBN 978-2940361076

TWOPOINTS.NET, ed. Pretty Ugly: Visual Rebellion in Design. Berlin: Gestalten, 2012. ISBN 978-3-89955-423-6

BOSÁK, Petr, JANSA, Robert, eds. Proto: Grafický design a současné umění. Praha: tranzit.cz, Vysoká škola uměleckoprůmyslová v Praze, Quick brown fox jumps over the lazy dog, 2013. ISBN 978-80-87259-22-1, ISBN 978-80-86863-60-3, ISBN 978-80-905691-0-2

SELBY, Aimee, ed. Art and Text. London: Black Dog Publishing, 2009. ISBN 978-1-906155-65-0

Pages:

peopleofprint.com

fontsinuse.com

trendlist.org

typographicposters.com

picto.cz

mindsparklemag.com

crapisgood.com

posterzine.com

superpaper.de

zitaoberwalder.com

ao-publishing.com

onomatopee.net

velvetyne.fr

History:

AYNSLEY, Jeremy. A Century of Graphic Design. New York: Barron’s Educational Series, 2001. ISBN 0-7641-5324-2

HOLLIS, Richard. Graphic Design: A Concise History. London: Thames & Hudson, 2014.

ISBN 978-0-500-20347-7

LIVINGSTON, Alan; LIVINGSTON Isabella. Dictionary of Graphic Design and Designers. 3rd ed. London: Thames & Hudson, 2012. World of art. ISBN 978-0-500-20413-9

Assessment methods and criteria

Evaluation:

Winter semester – exam

Summer semester – exam

The subject of evaluation is submission of the final file, printed model, or photo documentation of the realized project. The creative invention is evaluated, as well as the technical processing of the document. The prerequisite for granting credit is regular attendance at the seminar.

Note

none

Further information

No schedule has been prepared for this course

The subject is a part of the following study plans