Graphic Design and Photography 8

Subject is not scheduled Not scheduled

Code Completion Credits Range Language Instruction Semester
307EGR8 ZK 2 2 seminar hours (45 min) of instruction per week, 29 to 39 hours of self-study English summer

Subject guarantor

Name of lecturer(s)

Learning outcomes of the course unit

The student is familiar with the visual strategies of contemporary graphic design. The student is able to realize the concept of his/her own author's book.

Mode of study

Seminars

Prerequisites and co-requisites

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Course contents

In the final year of study, the Graphic Design and Photography 3 and 4 seminar is a kind of auxiliary platform for the realization of the final photographic publication, which is part of the master's thesis at the end of the summer semester. The teaching is mainly in the form of individual consultations on the projects in progress. Specific problems in graphic design and the overall concept of the publication are solved. Adequate material for production, suitable reproduction techniques and appropriate binding form are sought. The aim is to produce a realistic book that helps to articulate the author's artistic attitude. Instruction in the seminar takes the form of individual consultations, presentations of samples and independent work in programs.

1 preparation of digital documents for printing

2 choosing the format

3 types of bookbinding: industrial (V1-V9), manual (e.g. Japanese)

4 resolution of paper qualities

5 trimming, folding, creasing

6 other printable materials

7 low-cost printing options

8 book cover design

9 non-traditional types of printed materials (e.g. a set of notebooks, a book cuff or a book box)

10 technical details of the book (title, imprint, cover)

11 finishing

12 presentation of the output and comments

13, 14 - implementation week - individual consultation

Recommended or required reading

Required:

HOLLIS, Richard. Graphic Design: A Concise History. London: Thames & Hudson, 2014. ISBN 978-0-500-20347- 7

SELBY, Aimee, ed. Art and Text. London: Black Dog Publishing, 2009.

Recommended:

AYNSLEY, Jeremy. A Century of Graphic Design. New York: Barron’s Educational Series, 2001. ISBN 0-7641-5324-2 BAUR, Ruedi, BOOM, Irma, GOGGIN, James, eds. Area 2. London, New York: Phaidon Press, 2008. ISBN 978-0-7148- 4855-6

BEEKE, Anthon, BELL, Nick, CATO, Ken, eds. Area. London, New York: Phaidon Press, 2003. ISBN 978-0-7148-4325-4

BROUSIL, Tomáš, DOČEKALOVÁ, Petra, eds. Typo 9010: Czech Digitized Typeface 1990–2010. Praha: BiggBoss, 2015. ISBN 978-80-906019-5-6

TWOPOINTS.NET, ed. Pretty Ugly: Visual Rebellion in Design. Berlin: Gestalten, 2012. ISBN 978-3-89955-423-6

Online sources:

fontsinuse.com, trendlist.org, typographicposters.com, picto.cz, mindsparklemag.com, crapisgood.com, posterzine.com, superpaper.de

Assessment methods and criteria

Based on the previous preparation during the winter semester, the actual realization of the author's photographic publication, which is part of the master's thesis, takes place. The effort should be to complete and precisely process the printing documents for the realization of the book in material. Proper timing of printing and finishing is important. Depending on the nature of the chosen topic, either hand or industrially sewn binding may be applied.

The submission of the printed and bound book is subject to evaluation. The artistic inventiveness as well as the technical workmanship of the publication are evaluated. Regular attendance at the seminar is required.

Specification of the required output:

Printed output understood as the final authorized state. Printed and bookbinding finished final book.

Note

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Further information

No schedule has been prepared for this course

The subject is a part of the following study plans