Graphic Design and Photography 1
Subject is not scheduled Not scheduled
|307EGRD1||exam||2||2 seminar hours (45 min) of instruction per week, 32 to 42 hours of self-study||English|
Name of lecturer(s)
Learning outcomes of the course unit
Graphic Design and Photography 1 builds on the introductory graphic design seminar and develops students' other skills and knowledge. Although this discipline is not a central focus for photography students, it can be a good tool for presenting or communicating certain topics. As a result of the learning, students should be able to further use their own visual material for outputs where there is a need to work with a certain temporality, where complete files are presented, or where the image is subsequently combined with text and other graphic elements. In undertaking such projects, not only does one's knowledge of the software deepen, but also one's ability to better articulate one's positions and view one's work critically.
Mode of study
Teaching in the seminar takes place in the form of individual consultations, presentations of demonstrations and explanations of work in programs.
Prerequisites and co-requisites
The prerequisite is completion of the Introduction to Contemporary Graphic Design seminar.
1/ Choosing the format of the printed material
2/ Setting the layout in relation to the format
3/ Horizontal line logic
4/ Gradation of content
5/ Working with text (basics of smooth typesetting)
6/ Visual contrast (detail / whole)
7/ Types of binding and choice of material
8/ Combining work with InDesign, Illustrator, Photoshop and Acrobat
9/ Revision and consultation of the content and meaning of the chosen product catalogue format, revision of inputs
10/ Consultation of product catalogue design proposals and inspiration sources
11/ Checking pre-press preparation and printing results
12/ Joint presentation and evaluation of results
Output: product catalogue + personalised business card
Recommended or required reading
ANTON, Kelly Kordes, CRUISE, John, eds. Adobe InDesign CC: Official course. Brno: Computer Press, Brno, 2017. ISBN 978-80-251-4857-0
WOOD, Brian. Adobe Illustrator CC: Ai : official course. Brno: Computer Press, 2017. ISBN 978-80-251-4862-4.
BAUR, Ruedi, BOOM, Irma, GOGGIN, James, eds. Area 2. London, New York: Phaidon Press, 2008. ISBN 978-0-7148-4855-6
BEEKE, Anthon, BELL, Nick, CATO, Ken, eds. Area. London, New York: Phaidon Press, 2003. ISBN 978-0-7148-4325-4
BROUSIL, Tomáš, DOČEKALOVÁ, Petra, eds. Typo 9010: Czech Digitized Typeface 1990–2010. Praha: BiggBoss, 2015. ISBN 978-80-906019-5-6
TWOPOINTS.NET, ed. Pretty Ugly: Visual Rebellion in Design. Berlin: Gestalten, 2012. ISBN 978-3-89955-423-6
SELBY, Aimee, ed. Art and Text. London: Black Dog Publishing, 2009.
AYNSLEY, Jeremy. A Century of Graphic Design. New York: Barron’s Educational Series, 2001. ISBN 0-7641-5324-2
LIVINGSTON, Alan; LIVINGSTON Isabella. Dictionary of Graphic Design and Designers. 3rd ed. London: Thames & Hudson, 2012. World of art. ISBN 978-0-500-20413-9.
Assessment methods and criteria
Winter semester - exam
Summer semester - exam
The subject of the assessment is the submission of the final file, mock-up or photo documentation of the project. Artistic inventiveness is evaluated, as well as the technical processing of the document.
Regular participation in the seminar is a prerequisite for the award of credit.
No schedule has been prepared for this course
The subject is a part of the following study plans
- Photography EN - Bachelor - 2022 (required subject)