Graphic Design and Photography 2
Subject is not scheduled Not scheduled
|307EGRD2||ZK||2||2 seminar hours (45 min) of instruction per week, 32 to 42 hours of self-study||English|
Name of lecturer(s)
Learning outcomes of the course unit
The basic mission of the Graphic Design and Photography 2 seminar is to motivate students to further develop their own graphic design skills and ability to present photographs through an original catalogue. The purpose here is not only to continue to deepen their knowledge of graphics software, but also to introduce them to a variety of graphic strategies that they can then use to present themselves or articulate other artistic messages. As a result of the training, they should be able to apply their own artistic language to the realisation of applied commissions, often associated with, for example, gallery operations.
Mode of study
Teaching in the seminar takes place in the form of individual consultations, presentations of demonstrations and explanations of work in programs.
Prerequisites and co-requisites
The prerequisite is completion of the Graphic Design and Photography 1 seminar
1/ Familiarization with the content and purpose of the course - review of the status of the focus and selection of topics of the architecture catalogue, review of the level of input development, timetable
2/ Inspirational sources in relation to the focus and objectives of the students' work - joint consultation
3/ Synthesis of image and text - lecture
4/ Free composition / grid system - lecture, practical exercise
5/ Choosing a print format - practical exercise
6/ Setting the layout in relation to the format - practical exercise, individual consultation
7/ Logic of horizontal lines - lecture, examples of solutions
8/ Storytelling, gradation of content - lecture, examples of solutions, individual consultation
9/ Visual contrast (detail / whole) - joint consultation, seminar
10/ Types of links and choice of material - lecture, examples of solutions, joint consultation
11/ Combining work with InDesign, Illustrator, Photoshop and Acrobat - practical exercises with examples and solutions
12/ joint presentation of results - evaluation, feedback
Output: photographic catalogue - architecture
Recommended or required reading
ANTON, Kelly Kordes, CRUISE, John, eds. Adobe InDesign CC: Official course. Brno: Computer Press, Brno, 2017. ISBN 978-80-251-4857-0
WOOD, Brian. Adobe Illustrator CC: Ai : official course. Brno: Computer Press, 2017. ISBN 978-80-251-4862-4.
BAUR, Ruedi, BOOM, Irma, GOGGIN, James, eds. Area 2. London, New York: Phaidon Press, 2008. ISBN 978-0-7148-4855-6
BEEKE, Anthon, BELL, Nick, CATO, Ken, eds. Area. London, New York: Phaidon Press, 2003. ISBN 978-0-7148-4325-4
BROUSIL, Tomáš, DOČEKALOVÁ, Petra, eds. Typo 9010: Czech Digitized Typeface 1990–2010. Praha: BiggBoss, 2015. ISBN 978-80-906019-5-6
TWOPOINTS.NET, ed. Pretty Ugly: Visual Rebellion in Design. Berlin: Gestalten, 2012. ISBN 978-3-89955-423-6
SELBY, Aimee, ed. Art and Text. London: Black Dog Publishing, 2009.
AYNSLEY, Jeremy. A Century of Graphic Design. New York: Barron’s Educational Series, 2001. ISBN 0-7641-5324-2
LIVINGSTON, Alan; LIVINGSTON Isabella. Dictionary of Graphic Design and Designers. 3rd ed. London: Thames & Hudson, 2012. World of art. ISBN 978-0-500-20413-9.
Assessment methods and criteria
Winter semester - exam
Summer semester - exam
The subject of the assessment is the submission of the final file, mock-up or photo documentation of the project. Artistic inventiveness is evaluated, as well as the technical processing of the document.
Regular participation in the seminar is a prerequisite for the award of credit.
No schedule has been prepared for this course
The subject is a part of the following study plans
- Photography EN - Bachelor - 2022 (required subject)