Graphic Design and Photography 3

Subject is not scheduled Not scheduled

Code Completion Credits Range Language Instruction Semester
307EGRD3 ZK 2 2 seminar hours (45 min) of instruction per week, 32 to 42 hours of self-study English

Subject guarantor

Name of lecturer(s)

Learning outcomes of the course unit

The basic mission of the Graphic Design and Photography 3 seminar is to motivate students to realize tangible outputs of their work. Not only do students deepen their knowledge of graphic software, but they are also introduced to a variety of formats that they can use both for their own presentation and as another medium of visual communication. As a result of the course, students should be able to apply their own visual language to the realisation of applied commissions, often associated with, for example, gallery operations. Although the cultural poster is considered an anachronism by some, it remains a valid medium for communicating with the public. An important expressive aspect of such output is the synthesis of the visual layer with the textual message.

Mode of study

Teaching in the seminar takes place in the form of individual consultations, presentations of demonstrations and explanations of work in programs.

Prerequisites and co-requisites

The prerequisite is completion of the Graphic Design and Photography 2 seminar

Course contents

1- 2/ Introduction to the course, inspirational sources - teacher, inspirational sources - audience - seminar, discussion, project development, topic selection

3/ Graphic shortcut - lecture, demonstrations, exercises

4/ Synthesis of image and text - lecture, examples, exercises

5/ Photographic collage, post-production - lecture, demonstrations, exercises

6/ Visual expression of typography - lecture, examples, exercises, inspiration sources

7/ Individual consultation of the assignment process

8/ Combination of work with InDesign, Illustrator, Photoshop and Acrobat - using specific examples from the assignment process

9/ Free composition / grid system - practical exercises, extension of previous knowledge

10/ Hierarchy of visual plans - practical exercise, joint consultation

11/ Principles of visual communication - practical exercise, joint consultation

12/ Post-production, printing, choice of material and format - joint presentation of results

Output: cultural poster (film, theatre, exhibition)

Recommended or required reading


ANTON, Kelly Kordes, CRUISE, John, eds. Adobe InDesign CC: Official course. Brno: Computer Press, Brno, 2017. ISBN 978-80-251-4857-0

WOOD, Brian. Adobe Illustrator CC: Ai : official course. Brno: Computer Press, 2017. ISBN 978-80-251-4862-4.


BAUR, Ruedi, BOOM, Irma, GOGGIN, James, eds. Area 2. London, New York: Phaidon Press, 2008. ISBN 978-0-7148-4855-6

BEEKE, Anthon, BELL, Nick, CATO, Ken, eds. Area. London, New York: Phaidon Press, 2003. ISBN 978-0-7148-4325-4

BROUSIL, Tomáš, DOČEKALOVÁ, Petra, eds. Typo 9010: Czech Digitized Typeface 1990–2010. Praha: BiggBoss, 2015. ISBN 978-80-906019-5-6

TWOPOINTS.NET, ed. Pretty Ugly: Visual Rebellion in Design. Berlin: Gestalten, 2012. ISBN 978-3-89955-423-6

SELBY, Aimee, ed. Art and Text. London: Black Dog Publishing, 2009.

ISBN 978-1-906155-65-0



AYNSLEY, Jeremy. A Century of Graphic Design. New York: Barron’s Educational Series, 2001. ISBN 0-7641-5324-2

LIVINGSTON, Alan; LIVINGSTON Isabella. Dictionary of Graphic Design and Designers. 3rd ed. London: Thames & Hudson, 2012. World of art. ISBN 978-0-500-20413-9.

Assessment methods and criteria


Winter semester - exam

Summer semester - exam

The subject of the assessment is the submission of the final file, mock-up or photo documentation of the project. Artistic inventiveness is evaluated, as well as the technical processing of the document.

Regular attendance at the seminar is a prerequisite for the award of credit.



Further information

No schedule has been prepared for this course

The subject is a part of the following study plans