Graphic Design and Photography 4
Subject is not scheduled Not scheduled
|307EGRD4||ZK||2||2 seminar hours (45 min) of instruction per week, 32 to 42 hours of self-study||English|
Name of lecturer(s)
Learning outcomes of the course unit
The Graphic Design and Photography 4 seminar continues to deepen the previous experience and skills acquired in this artistic activity. In the contemporary world, the data medium and its packaging can represent a proxy artefact for creative disciplines whose outputs often do not have a physical form. Given the art-oriented curriculum of the studio, this medium points to one more way of self-presentation or distribution of the artwork. By appropriately choosing the visual elements used on the cover and accompanying booklet, students can learn to visualize the context of the content the medium holds.
Mode of study
Teaching in the seminar takes place in the form of individual consultations, presentations of demonstrations and explanations of work in programs.
Prerequisites and co-requisites
The prerequisite is completion of the Graphic Design and Photography 3 seminar
1- 2/ Introduction to the topic - introduction of the main topic and complementary activities, inspirational sources, presentation of possible solutions - seminar
3/ Application of visual elements to all parts of the medium (cover, booklet, the medium itself) - practical exercises, demonstrations, possible solutions
4 - 5/ Finding the right visual language to express the content - a combination of joint and individual consultations
6 - 7/ Rhythmization of the printed material, gradation, visual accent - combination of joint and individual consultations
8 - 9/ Setting the layout - practical exercise, combination of joint and individual consultations
10 / Typesetting + Booklet design options, types of binding and folding - seminar
11/ Storytelling - seminar
12/ Combining work with InDesign, Illustrator, Photoshop and Acrobat - practical recommendations, review of results, evaluation, feedback
Output: cover and booklet of the data carrier
Recommended or required reading
ANTON, Kelly Kordes, CRUISE, John, eds. Adobe InDesign CC: Official course. Brno: Computer Press, Brno, 2017. ISBN 978-80-251-4857-0
WOOD, Brian. Adobe Illustrator CC: Ai : official course. Brno: Computer Press, 2017. ISBN 978-80-251-4862-4.
BAUR, Ruedi, BOOM, Irma, GOGGIN, James, eds. Area 2. London, New York: Phaidon Press, 2008. ISBN 978-0-7148-4855-6
BEEKE, Anthon, BELL, Nick, CATO, Ken, eds. Area. London, New York: Phaidon Press, 2003. ISBN 978-0-7148-4325-4
BROUSIL, Tomáš, DOČEKALOVÁ, Petra, eds. Typo 9010: Czech Digitized Typeface 1990–2010. Praha: BiggBoss, 2015. ISBN 978-80-906019-5-6
TWOPOINTS.NET, ed. Pretty Ugly: Visual Rebellion in Design. Berlin: Gestalten, 2012. ISBN 978-3-89955-423-6
SELBY, Aimee, ed. Art and Text. London: Black Dog Publishing, 2009.
AYNSLEY, Jeremy. A Century of Graphic Design. New York: Barron’s Educational Series, 2001. ISBN 0-7641-5324-2
LIVINGSTON, Alan; LIVINGSTON Isabella. Dictionary of Graphic Design and Designers. 3rd ed. London: Thames & Hudson, 2012. World of art. ISBN 978-0-500-20413-9.
Assessment methods and criteria
Winter semester - exam
Summer semester - exam
The subject of the assessment is the submission of the final file, mock-up or photo documentation of the project. Artistic inventiveness is evaluated, as well as the technical processing of the document.
Regular participation in the seminar is a prerequisite for the award of credit.
No schedule has been prepared for this course
The subject is a part of the following study plans
- Photography EN - Bachelor - 2022 (required subject)