Graphic Design and Photography 4

Subject is not scheduled Not scheduled

Code Completion Credits Range Language Instruction Semester
307EGRD4 ZK 2 2 seminar hours (45 min) of instruction per week, 32 to 42 hours of self-study English

Subject guarantor

Name of lecturer(s)

Learning outcomes of the course unit

The Graphic Design and Photography 4 seminar continues to deepen the previous experience and skills acquired in this artistic activity. In the contemporary world, the data medium and its packaging can represent a proxy artefact for creative disciplines whose outputs often do not have a physical form. Given the art-oriented curriculum of the studio, this medium points to one more way of self-presentation or distribution of the artwork. By appropriately choosing the visual elements used on the cover and accompanying booklet, students can learn to visualize the context of the content the medium holds.

Mode of study

Teaching in the seminar takes place in the form of individual consultations, presentations of demonstrations and explanations of work in programs.

Prerequisites and co-requisites

The prerequisite is completion of the Graphic Design and Photography 3 seminar

Course contents

1- 2/ Introduction to the topic - introduction of the main topic and complementary activities, inspirational sources, presentation of possible solutions - seminar

3/ Application of visual elements to all parts of the medium (cover, booklet, the medium itself) - practical exercises, demonstrations, possible solutions

4 - 5/ Finding the right visual language to express the content - a combination of joint and individual consultations

6 - 7/ Rhythmization of the printed material, gradation, visual accent - combination of joint and individual consultations

8 - 9/ Setting the layout - practical exercise, combination of joint and individual consultations

10 / Typesetting + Booklet design options, types of binding and folding - seminar

11/ Storytelling - seminar

12/ Combining work with InDesign, Illustrator, Photoshop and Acrobat - practical recommendations, review of results, evaluation, feedback

Output: cover and booklet of the data carrier

Recommended or required reading


ANTON, Kelly Kordes, CRUISE, John, eds. Adobe InDesign CC: Official course. Brno: Computer Press, Brno, 2017. ISBN 978-80-251-4857-0

WOOD, Brian. Adobe Illustrator CC: Ai : official course. Brno: Computer Press, 2017. ISBN 978-80-251-4862-4.


BAUR, Ruedi, BOOM, Irma, GOGGIN, James, eds. Area 2. London, New York: Phaidon Press, 2008. ISBN 978-0-7148-4855-6

BEEKE, Anthon, BELL, Nick, CATO, Ken, eds. Area. London, New York: Phaidon Press, 2003. ISBN 978-0-7148-4325-4

BROUSIL, Tomáš, DOČEKALOVÁ, Petra, eds. Typo 9010: Czech Digitized Typeface 1990–2010. Praha: BiggBoss, 2015. ISBN 978-80-906019-5-6

TWOPOINTS.NET, ed. Pretty Ugly: Visual Rebellion in Design. Berlin: Gestalten, 2012. ISBN 978-3-89955-423-6

SELBY, Aimee, ed. Art and Text. London: Black Dog Publishing, 2009.

ISBN 978-1-906155-65-0



AYNSLEY, Jeremy. A Century of Graphic Design. New York: Barron’s Educational Series, 2001. ISBN 0-7641-5324-2

LIVINGSTON, Alan; LIVINGSTON Isabella. Dictionary of Graphic Design and Designers. 3rd ed. London: Thames & Hudson, 2012. World of art. ISBN 978-0-500-20413-9.

Assessment methods and criteria


Winter semester - exam

Summer semester - exam

The subject of the assessment is the submission of the final file, mock-up or photo documentation of the project. Artistic inventiveness is evaluated, as well as the technical processing of the document.

Regular participation in the seminar is a prerequisite for the award of credit.



Further information

No schedule has been prepared for this course

The subject is a part of the following study plans