Typography and Contemporary Image

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Code Completion Credits Range Language Instruction Semester
307WTSO Z 3 10S English, Czech summer

Subject guarantor

Štěpánka ŠIMLOVÁ

Name of lecturer(s)

Jan BROŽ

Learning outcomes of the course unit

The aim of the workshop is the creation of composites, that is, comprehensive graphic images comprised of photo material, letters, original layouts and graphic elements. The result to be a B1 poster.

Mode of study

Attended course, all 5 lessons must be completed.

Prerequisites and co-requisites

The workshop is intended for interested parties across study years with advanced knowledge of graphics programs (Indesign, Illustrator, Photoshop) and primarily for those who have interest in expanding their skills in graphics work or art direction. Advantages are knowledge of 3D software (Cinema 4D or Bender, Keyshot).

Course contents

Typography and the contemporary image will be the part of the workshop concept and practice. Students will consult on the process of their semester or own original project in the workshop. In the workshop they are to create the extension or parallel. Considering topics across graphics language with great challenges in technical and aesthetic development. The workshop will be based on individual discussions and searching for a combination and paths to creating comprehensive graphic images. This is so the students in principle understand that it is not necessary to be a typographer for the correct selection of font, to know the fundamental typographic rule sfor creative work with fonts or fundamentals of polygraphics post-production of ads. After the fifth lesson the students will be required of at least one completed result in B1 format.

Recommended or required reading

Metahaven (ed. Marina Vishmidt): Uncorporate Identity, Lars Müller Publishers / Jan Van Eyck Academy 2010

Experimental Jeteset (ed. Jon Sueda): Statement and Counter-statement: Notes on Experimental Jetset, Roma Publications 2015

Ian Albinson, Rob Giampietro, Jeremy Leslie, Alexander Ulloa, Armin Vit, Andrew Blauvelt, Ellen Lupton, Steven Heller, Peter Hall: Graphic Design: Now In Production, Walker Art Center 2012

Petr Bosák a Robert Jansa (eds.):Proto, Grafický design a současné umění, Tranzit / Umprum / Quickbrownfox, 2013

Assessment methods and criteria

Discussion, procedure as well as conceptual and formal quality of results to be graded.

Note

Only for those interested

Further information

Course may be repeated

Schedule for winter semester 2019/2020:

The schedule has not yet been prepared

Schedule for summer semester 2019/2020:

The schedule has not yet been prepared

The subject is a part of the following study plans