English in the Music Industry 1

Subject is not scheduled Not scheduled

Code Completion Credits Range Language Instruction Semester
702HAP1 credit 5 4 seminar hours (45 min) of instruction per week, 89 to 114 hours of self-study English, Czech winter

Subject guarantor

Name of lecturer(s)


For detailed course outline see Moodle https://moodle.amu.cz/course/view.php?id=976

Learning outcomes

This course provides students with introduction into the key vocabulary areas of music management (arts management and marketing, advertising and public relations, fundraising and leadership skills, legal issues and budgeting) which they will go on to study in a more detail in the following semesters. The main focus of this semester is the 21st century music arts organization, its characteristic features and functions. In addition, students will review and practise their knowledge of basic presentation skills.

Learning Outcomes

After completing the course, students should be able to:

•Be familiar with and actively use key vocabulary of the main areas of music and arts management.

•List and explain the characteristics specific to music arts organizations and explain how and why the organizations need these specific functions.

•Analyze and explain the challenges that music arts organizations face in the

21st century. Explain how and why these challenges are specific to the 21st century and/or how some of the challenges still carry over from the past.

•Assemble and present a convincing case study of a music arts organisation with a focus on its structure, the way it functions and the specific challenges it faces.

Prerequisites and other requirements

MIn. B1+ level of English is required.


Required Study Materials and Texts

•Auerbach, Ernest. Saving Performing Arts: How to Keep Organizations Financially Healthy and Artistically Vibrant. Bloomington, IN: iUniverse, 2015, selected chapters.

•Byrnes, William. Management and the Arts. 6th Edition. London: Routledge, 2022, selected chapters.

Primary study materials (readings, interactive study materials etc.) will be assigned in the Moodle course: https://moodle.amu.cz/course/view.php?id=976.

Please note that additional texts may be assigned throughout the semester.

Evaluation methods and criteria

You can score maximum of 100 points for this course. Pass mark for awarding credit is 70%.

Attendance and Participation (20 points): Attendance is mandatory and participation in class discussion is a crucial course component. Students are expected to read assigned materials prior to class meetings, ask questions, contribute to the discussion and participate. No more than 5 absences per semester is allowed.

Presentation (30 points): You will select an arts organization of your choice to study and conduct an analysis on their structure, practices, programming, and additional offerings, to be submitted via PowerPoint or Prezi and presented in front of the class. Additional information will be provided throughout the semester. The presentation should be approx. 15 minutes, followed by a Q&A session. You will be assessed on the following areas:

•Language (appropriate to audience, preparedness, sign-posting language, explanation of jargon, voice, speed, volume, clarity, intonation, grammatical accuracy, correct pronunciation of key words) 6 points

•Content (topic, coverage, sources, questions, informative / understandable / interesting / entertaining) 6 points

•Structure (logical sequence – outline (key points), purpose statement, introduction, main points, summary, conclusion, closing, timing) 6 points

•Body language (eye contact, good use of notes, not reading large parts of the presentation, stance, enthusiasm) 6 points

•Visuals (appropriate, supportive, clear, good quality graphics) 6 points

Two Quizzes (10 points each): There will be two brief quizzes on course materials during the semester. Additional information will be provided prior to these quizzes.

Final Exam (30 points): A comprehensive final examination will be administered during the exam period (January 2021). It will be based on the interactive study materials. Additional information regarding the final exam will be given later in the semester.

Grading: Pass /Fail.

•A = 100-90%

•B = 89-80%

•C = 79-73%

•D = 72-66%

•E = 65-60%

•F = 59% and less


Academic Dishonesty

AMU faculty do not tolerate cheating, plagiarism, or any other form of academic dishonesty. If you have not done so, you should read the

Please note that all of the work that you submit for this class must be your own. Plagiarism of any kind will not be tolerated under any circumstances and will result in an immediate “F” grade for the course. Any words and ideas that are not yours should be accompanied by full and complete citation. If you have any further questions dealing with academic honesty you must contact your instructor prior to the submission of any written assignment.

Further information

No schedule has been prepared for this course

The subject is a part of the following study plans