English in the Music Industry 3
Subject is not scheduled Not scheduled
| Code | Completion | Credits | Range | Language Instruction | Semester |
|---|---|---|---|---|---|
| 702HAP3 | credit | 5 | 4 seminar hours (45 min) of instruction per week, 89 to 114 hours of self-study | English, Czech | winter |
Subject guarantor
Name of lecturer(s)
Department
The subject provides Language Centre
Contents
Course schedule (final schedule will be available in the Moodle course):
Week 1
(Tuesday session) Communication Skills 1: Introduction
(Wednesday session) Arts Marketing 1
Week 2
(Tuesday session) Communication Skills 2: The Most Common Communication Obstacles
(Wednesday session) Arts Marketing 2
Week 3
(Tuesday session) Communication Skills 3: The Most Basic Conversational Fixes
(Wednesday session) Arts Marketing 3
Week 4
(Tuesday session) Communication Skills 4: Establishing Rapport, pt. 1
(Wednesday session) TBD
Week 5
(Tuesday session) Communication Skills 5: Establishing Rapport, pt. 2
(Wednesday session) TBD
Week 6
(Tuesday session) Communication Skills 6: Dealing with Difficult People, pt. 1
(Wednesday session) Fundraising and Development 1
Week 7
(Tuesday session) Communication Skills 7: Dealing with Difficult People, pt. 2
(Wednesday session) Fundraising and Development 2
Week 8
(Tuesday session) Communication Skills 9: How to Create a Unique Personality in Business
(Wednesday session) Fundraising and Development 3
Week 9
(Tuesday session) Communication Skills 10: Effective Networking
(Wednesday session) TBD
Week 10
(Tuesday session) Writing a Fundraising Letter 1
(Wednesday session) TBD
Week 11
(Tuesday session) Writing a Fundraising Letter 2
(Wednesday session) Legal issues 1
Week 12
(Tuesday session) Presentations 1
(Wednesday session) Legal issues 2
Week 13
(Tuesday session) Presentations 2
(Wednesday session) Revision before the final test
Learning outcomes
Learning outcomes:
Knowledge and understanding:
After finishing the course, the student:
- will be able to define concepts and key terms in the areas of arts marketing, advertising, public relations, fundraising and selected legal issues (contracts, copyright, IP law)
- will be able to demonstrate knowledge of structure and strategies of arts marketing
- will be able to describe and effectively apply principles and tools of PR and crisis communication
- will be able to identify the most common music industry agreements and contracts, and will be familiar with the structure and most important features of the artist management contract, tour agreement and recording production contract
Skills and abilities:
After finishing the course, the student:
- will show improved English proficiency in all competencies (reading, speaking, reading, listening)
- will be able to speak and write competently for a variety of purposes, such as public speaking, effective e-mail writing and describing and dealing with problems
- will demonstrate ability to use selected soft skills, such as negotiating and discussing in group
Prerequisites and other requirements
Entry requirements and prerequisites:
702HAP2 English for the Music industry (for students of Music Management) or B1+ level for students of other programmes.
Literature
Required reading:
- Moodle on-line course materials: https://moodle.amu.cz/course/view.php?id=978
Required Study Materials and Texts
•Byrnes, William. Management and the Arts. 6th edition. London: Routledge, 2022, ISBN: 978-03-672-5890-0, selected chapters.
•Sparling Don, Kalová Simona, Rance Chris. English or Czenglish. Jak se vyhnout čechismům v angličtině.
2nd Edition. Brno: Masarykova univerzita, 2021, ISBN: 978-80-210-9965-4, selected chapters.
•Tuhovsky, Ian. Communication skills training. A Practical Guide to Improving Your Social Intelligence, Presentation, Persuasion and Public Speaking. CreateSpace Independent Publishing Platform, 2016. ISBN: 978-1515031918, selected chapters.
Evaluation methods and criteria
Assessment components (min. 70% to pass):
- Active participation in class discussions 20%
- Writing assignment 30%
- Presentation 25%
- Final test 25%
Min attendance is 70% (i.e no more than 8 absences allowed per semester).
Course web page
https://moodle.amu.cz/course/view.php?id=978
Further information
No schedule has been prepared for this course
The subject is a part of the following study plans
- Music Production (Mg) - from 2022/23 (Required subjects)