English in the Music Industry 3

Display Schedule

Code	Completion	Credits	Range	Language Instruction	Semester
702HAP3	credit	5	4 seminar hours (45 min) of instruction per week, 89 to 114 hours of self-study	English, Czech	winter

Subject guarantor

Klára BICANOVÁ

Name of lecturer(s)

Klára BICANOVÁ, Denise Wynone DAINE, Robert HANČ, Markéta POKORNÁ

Department

The subject provides Language Centre

Course schedule (final version available in the Moodle course):

Week 1

(Tuesday session) Communication Skills 1: Introduction

(Wednesday session) Legal issues 1

Week 2

(Tuesday session) Communication Skills 2: The Most Common Communication Obstacles

(Wednesday session) Legal issues 2

Week 3

(Tuesday session) Communication Skills 3: The Most Basic Conversational Fixes

(Wednesday session) Selected grammar revision

Week 4

(Tuesday session) No class - State holiday

(Wednesday session) TBD

Week 5

(Tuesday session) Communication Skills 5: Establishing Rapport, pt. 1

(Wednesday session) Legal issues quiz + Marketing and the Arts 1

Week 6

(Tuesday session) Communication Skills 5: Establishing Rapport, pt. 2

(Wednesday session) Marketing and the Arts 2

Week 7

(Tuesday session) Communication Skills 7: Dealing with Difficult People, pt. 1

(Wednesday session) Marketing and the Arts 3

Week 8

(Tuesday session) Communication Skills 7: Dealing with Difficult People, pt. 2

(Wednesday session) Marketing and the Arts 4

Week 9

(Tuesday session) Communication Skills 9: How to Create a Unique Personality in Business

(Wednesday session) Marketing and the Arts quiz + Fundraising and Development 1

Week 10

(Tuesday session) Communication Skills 10: Effective Networking

(Wednesday session) Fundraising and Development 2

Week 11

(Tuesday session) Presentations 1

(Wednesday session) Fundraising and Development 3

Week 12

(Tuesday session) Presentations 2

(Wednesday session) Fundraising and Development 4

Week 13

(Tuesday session) Presentations 3

(Wednesday session) Fundraising and Development quiz + Revision

Learning outcomes

Learning outcomes:

Knowledge and understanding:

After finishing the course, the student:

will be able to define concepts and key terms in the areas of arts marketing, advertising, public relations, fundraising and selected legal issues (contracts, copyright, IP law)
will be able to demonstrate knowledge of structure and strategies of arts marketing
will be able to describe and effectively apply principles and tools of PR and crisis communication
will be able to identify the most common music industry agreements and contracts, and will be familiar with the structure and most important features of the artist management contract, tour agreement and recording production contract

Skills and abilities:

After finishing the course, the student:

will show improved English proficiency in all competencies (reading, speaking, reading, listening)
will be able to speak and write competently for a variety of purposes, such as public speaking, effective e-mail writing and describing and dealing with problems
will demonstrate ability to use selected soft skills, such as negotiating and discussing in group

Prerequisites and other requirements

Entry requirements and prerequisites:

702HAP2 English for the Music industry (for students of Music Management) or B1+ level for students of other programmes.

Literature

Required reading:

Moodle on-line course materials: https://moodle.amu.cz/course/view.php?id=1526

Required Study Materials and Texts

•Byrnes, William. Management and the Arts. 6th edition. London: Routledge, 2022, ISBN: 978-03-672-5890-0, selected chapters.

•Sparling Don, Kalová Simona, Rance Chris. English or Czenglish. Jak se vyhnout čechismům v angličtině.

2nd Edition. Brno: Masarykova univerzita, 2021, ISBN: 978-80-210-9965-4, selected chapters.

•Tuhovsky, Ian. Communication skills training. A Practical Guide to Improving Your Social Intelligence, Presentation, Persuasion and Public Speaking. CreateSpace Independent Publishing Platform, 2016. ISBN: 978-1515031918, selected chapters.

Evaluation methods and criteria

Assessment breakdown (min. 70% to pass):

3 quizzes 60%
Presentation 20%
In-class activity 20%

Min attendance is 70% (i.e no more than 7 absences allowed per semester).

Course web page

https://moodle.amu.cz/course/view.php?id=1526

	06:00–08:0008:00–10:0010:00–12:0012:00–14:0014:00–16:0016:00–18:0018:00–20:0020:00–22:0022:00–24:00
Mon
Tue	room TR1-4024 Classroom (Tržiště 18, Praha 1) DAINE D. 13:45–15:15 (parallel1)
Wed	room TR2-0219 Room 219 (Tržiště 20, Praha 1 (vchod z Rektorátu AMU, Malostranské nám. 12)) HANČ R. BICANOVÁ K. 14:15–15:45 (parallel1)
Thu
Fri

Date	Day	Time	Tutor	Location	Notes	No. of paralel
	Tue	13:45–15:15	Denise Wynone DAINE	Classroom Tržiště 18, Praha 1		parallel1
	Wed	14:15–15:45	Robert HANČ Klára BICANOVÁ	Room 219 Tržiště 20, Praha 1 (vchod z Rektorátu AMU, Malostranské nám. 12)		parallel1

Schedule for summer semester 2025/2026:

The schedule has not yet been prepared

The subject is a part of the following study plans

Music Production (Mg) - from 2022/23 (Required subjects)