English in the Music Industry 3
Subject is not scheduled Not scheduled
|702HAP3||Z||5||4 seminar hours (45 min) of instruction per week, 89 to 114 hours of self-study||English, Czech||winter|
Name of lecturer(s)
Learning outcomes of the course unit
Knowledge and understanding:
After finishing the course, the student:
- will be able to define concepts and key terms in the areas of arts management, leadership skills, fundraising and crowdfunding
- will be able to demonstrate knowledge of structure and strategies of arts marketing
- will be able to describe and effectively apply principles and tools of PR and crisis communication
- will be able to identify the most common music industry agreements and contracts, and will be familiar with the structure and most important features of the artist management contract, tour agreement and recording production contract
Skills and abilities:
After finishing the course, the student:
- will show improved English proficiency in all competencies (reading, speaking, reading, listening)
- will be able to speak and write competently for a variety of purposes, such as public speaking, effective e-mail writing and describing and dealing with problems
- will be able to distinguish various decision making styles and employ various decision making strategies
- will demonstrate ability to use selected soft skills, such as negotiating and discussing in group
Mode of study
Mode of delivery:
- in-class discussions
- independent study using the on-line course (reading, completing interactive exercises and quizzes)
Prerequisites and co-requisites
Entry requirements and prerequisites:
702HAP2 English for the Music industry (for students of Music Management) or B1+ level for students of other programmes.
(Tuesday 5 Oct) Communication Skills 1: Introduction
(Wednesday 6 Oct) Introduction to course
(Tuesday 12 Oct) Communication Skills 2: The Most Common Communication Obstacles
(Wednesday 13 Oct) Arts Management
(Tuesday 19 Oct) Communication Skills 3: The Most Basic Conversational Fixes
(Wednesday 20 Oct) Leadership Skills
(Tuesday 26 Oct) Communication Skills 4: Establishing Rapport, pt. 1
(Wednesday 27 Oct) Arts Marketing
(Tuesday 2 Nov) Communication Skills 5: Establishing Rapport, pt. 2
(Wednesday 3 Nov) Advertising
(Tuesday 9 Nov) Communication Skills 6: Dealing with Difficult People, pt. 1
(Wednesday 10 Nov) Public Relations
(Tuesday 16 Nov) Communication Skills 7: Dealing with Difficult People, pt. 2
(Wednesday 17 Nov) State Holiday – no class
(Tuesday 23 Nov) Communication Skills 9: How to Create a Unique Personality in Business
(Wednesday 24 Nov) Legal issues I
(Tuesday 30 Nov) Communication Skills 10: Effective Networking
(Wednesday 1 Dec) Legal issues II
(Tuesday 7 Dec) Writing a Fundraising Letter 1
(Wednesday 8 Dec) Fundraising
(Tuesday 14 Dec) Writing a Fundraising Letter 2
(Wednesday 15 Dec) Crowdfunding
Reflections on the semester and feedback
Recommended or required reading
- Moodle on-line course materials
- Brook-Hart, Guy. Business Benchmark Upper Intermediate. Student’s Book. BEC Edition. Cambridge: Cambridge UP, 2006.
- Farrall, Cate and Marianne Lindsley. Professional English in Use Marketing. Cambridge: Cambridge UP, 2008.
- Gore, Sylee. English for Marketing & Advertising. Oxford: Oxford UP, 2007.
- Hedvábná, Ivana. Arts Management Reader. Praha: Oeconomica, 2009.
- Lowe, Susan and Louise Pile. Negotiating. Delta BCS. Peaslake: DELTA Publishing, 2007.
- McCarthy, Michael and Felicity O'Dell. Academic Vocabulary in Use. Cambridge: Cambridge UP, 2009.
- McLisky, Marie. English for Public Relations in Higher Education Studies. Reading: Garnet Publishing, 2012.
- Paterson, Ken. Oxford Grammar for EAP. Oxford: OUP, 2013.
- Štěpánek, Libor a kol. Akademická angličtina. Praha: Grada, 2011.
- Thaine, Craig. Cambridge Academic English B1+ Intermediate. Student’s Book. Cambridge: Cambridge UP, 2012.
- Tuhovsky, Ian. Communication Skills Training: A Practical Guide to Improving Your Social Intelligence, Presentation, Persuasion and Public Speaking. 2015.
Assessment methods and criteria
Assessment components (min. 60% to pass):
- Active participation in class discussions 30%
- Writing assignment 30%
- Vocabulary diary 20%
- Presentation 20%
Please note that the required attendance is 70%.
Course web page
No schedule has been prepared for this course