Basics of Dance Management 2

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Code Completion Credits Range Language Instruction Semester
107ZM2 Z 3 Czech summer

Subject guarantor


Name of lecturer(s)


Learning outcomes of the course unit

Course content is an acquaintance with the basic concepts and historical development of the field, institutions and Czech Republic culture policy, financing of dance arts (state budget, grant system, active fundraising), production issues in independent projects and cultural organization management. It also covers project and long-term managment, PR, dance advertisement and marketing. Part of the course also covers basic legal knowledge of copyright and arts organization and their function.

Mode of study

Lectures by guest professionals in the field with exercises.

Prerequisites and co-requisites

Completion of the Fundamentals of Dance Production course is recommended.

Course contents

Course content is an introduction to the fundamental concepts and historical development of the field, institutions and cultural policies of the Czech Republic, financing of the dance arts (state budget, grant system, active fundraising), independent project production issues and managing kultural organizations, project and long-term management, PR, advertisement and marketing of dance. A part of the course is, as well, fundamental knowledge of copyright and arts organizations and their functioning.

Recommended or required reading

Bačuvčík, Radim: Marketing kultury

Dvořák, Jan: Kreativní management pro divadlo, aneb, O divadle jinak: kapitoly k tématu realizace divadla

Kaiser, Michael M.: Strategické plánování v umění.

Návratová, Jana a kol. Tanec v České republice: definice, historie, financování, legislativa, sociální problematika, školství, reflexe oboru.

Obst, Otto a kol. Základy obecného managementu

Paulovčáková Lucie: Marketing. Přístup k marketingovému řízení

Simek, Stepan S: Financing of Czech Theatre/Financování českého divadla.

Smolíková, Marta Management umění.

Svoboda, Václav: Public relations moderně a účinně

Vojík, Vladimír: Podnikání v kultuře a umění

Weinrich, H., Koontz, H. Management.

Assessment methods and criteria

Class participation, completion of project budget and annotation, presentation

Further information

This course is an elective for all AMU students

Schedule for winter semester 2018/2019:

The schedule has not yet been prepared

Schedule for summer semester 2018/2019:

room H2024
computer's classroom

(Hartigovský palác)
(lecture parallel1)
Date Day Time Tutor Location Notes No. of paralel
Thu 09:00–10:30 Lucie HAYASHI computer's classroom
Hartigovský palác
lecture parallel1

The subject is a part of the following study plans