Cultural Diplomacy 1
Subject is not scheduled Not scheduled
Name of lecturer(s)
Learning outcomes of the course unit
- To acquaint students with the mission and tools of kultural and public diplomacy in international and Czech contexts with emphasis on modern practices, including the development of the modern forms of kultural diplomacy.
- Bring students closer to a more detailed institutional structure, cultural diplomacy target and interest groups the Czech Republic and abroad and relevant partners and opportunities for culture managers.
- Present students with examples, methods and potential for monitoring the effectivity of culture diplomacy campaigns.
- Through discussions with guests - managers of important international cultural events taking place in the Czech Republic - identify and analyse the extent of usage of the potential and share of cultural-diplomatic campaigns for project success.
Outcomes of instruction:
- Ability to identify and analyse intentions and cultural diplomacy campaign goals in culture management practice.
- Ability to address relevant partners and connecting with relevant sources in cultural diplomacy.
- Ability of strategic, complex project planning and guiding it in a culture diplomacy campaign.
Mode of study
Prerequisites and co-requisites
- Definition of the concept of cultural diplomacy, definition of mission and tools of modern foreign policy and cultural foreign policy.
- National identity, national image, stereotypes, the role of culture, propaganda, a brief glimpse into the historical development of cultural and public diplomacy.
- Stakeholders in cultural diplomacy.
- Main tools and resources in cultural diplomacy.
- Branding and marketing in cultural diplomacy.
- Project management and communication in cultural diplomacy: case studies.
- The world as a market of opportunities for cultural diplomacy.
- Modern foreign practice, national cultural campaigns and platforms, implementation structure, implementation process.
- Czech center - mission, structure and potential collaboration.
- Presentation and assessment of teamwork - planning international events in a given cultural-diplomatic campaign.
Recommended or required reading
Anholt, Simon. Brand New Justice: The Upside of Global Branding. Oxford: Elsevier, 2003
Bound, Kirsten. BRIGGS, Rachel. Holden, John. JONES, Samuel. Cultural Diplomacy. Londýn: DEMOS, 2007
COPELAND, Daryl. Guerilla Diplomacy, Rethinking International Relations. USA: Rienner, 2009
Dinnie, Keith. Nation Branding: Concepts, Issues, Practice. Oxford: Butterworth Heinemann, 2007
Fisher, Ali; Brockerhoff, Aurelie. Options for influence, Global campaigns of peruasion
in the new worlds of public diplomacy. Londýn : British Council, Counterpoint, 2007
Leonard, Mark. Britain TM. Londýn: Demos, 1997
Leonard, Mark; Small, Andrew; Rose, Martin. British Public Diplomacy in the Age of Schisms. Londýn: Foreign Policy
Centre, Counterpoint, 2005
Leonard, Mark; Stead, Catherine; Smewing, Conrad. Public Diplomacy. Londýn: Foreign Policy Centre, 2002
Melissen, Jan; Lee Donna; Sharp, Paul. The New Public Diplomacy: Soft Power in International Relations (Studies in Diplomacy). New York: Palgrave Macmillan, 2007
Nye, Joseph. Soft power, The Means To Success In World Politics. New York: Public Affairs, 2004
Peterková, Jana, Veřejná diplomacie. Plzeň, Aleš Čeněk, 2008
SNOW, Nancy; TAYLOR, M. Philip. Routledge Handbook of Public Diplomacy. New York: Routledge, 2009
Assessment methods and criteria
No schedule has been prepared for this course
The subject is a part of the following study plans
- Arts Management in English (M.A.) (required subject)