Cultural Diplomacy 1

Subject is not scheduled Not scheduled

Code Completion Credits Range Language Instruction Semester
206EKD1 Z 2 2 hours (45 min) of instruction per week, 32 to 42 hours of self-study English winter

Subject guarantor

Name of lecturer(s)

Learning outcomes of the course unit

  1. To acquaint students with the mission and tools of kultural and public diplomacy in international and Czech contexts with emphasis on modern practices, including the development of the modern forms of kultural diplomacy.
  2. Bring students closer to a more detailed institutional structure, cultural diplomacy target and interest groups the Czech Republic and abroad and relevant partners and opportunities for culture managers.
  3. Present students with examples, methods and potential for monitoring the effectivity of culture diplomacy campaigns.
  4. Through discussions with guests - managers of important international cultural events taking place in the Czech Republic - identify and analyse the extent of usage of the potential and share of cultural-diplomatic campaigns for project success.

Outcomes of instruction:

  1. Ability to identify and analyse intentions and cultural diplomacy campaign goals in culture management practice.
  2. Ability to address relevant partners and connecting with relevant sources in cultural diplomacy.
  3. Ability of strategic, complex project planning and guiding it in a culture diplomacy campaign.

Mode of study


Prerequisites and co-requisites


Course contents

  1. Definition of the concept of cultural diplomacy, definition of mission and tools of modern foreign policy and cultural foreign policy.
  2. National identity, national image, stereotypes, the role of culture, propaganda, a brief glimpse into the historical development of cultural and public diplomacy.
  3. Stakeholders in cultural diplomacy.
  4. Guest.
  5. Main tools and resources in cultural diplomacy.
  6. Branding and marketing in cultural diplomacy.
  7. Project management and communication in cultural diplomacy: case studies.
  8. The world as a market of opportunities for cultural diplomacy.
  9. Modern foreign practice, national cultural campaigns and platforms, implementation structure, implementation process.
  10. Guest.
  11. Czech center - mission, structure and potential collaboration.
  12. Guest.
  13. Presentation and assessment of teamwork - planning international events in a given cultural-diplomatic campaign.

Recommended or required reading

Anholt, Simon. Brand New Justice: The Upside of Global Branding. Oxford: Elsevier, 2003

Bound, Kirsten. BRIGGS, Rachel. Holden, John. JONES, Samuel. Cultural Diplomacy. Londýn: DEMOS, 2007

COPELAND, Daryl. Guerilla Diplomacy, Rethinking International Relations. USA: Rienner, 2009

Dinnie, Keith. Nation Branding: Concepts, Issues, Practice. Oxford: Butterworth Heinemann, 2007

Fisher, Ali; Brockerhoff, Aurelie. Options for influence, Global campaigns of peruasion

in the new worlds of public diplomacy. Londýn : British Council, Counterpoint, 2007

Leonard, Mark. Britain TM. Londýn: Demos, 1997

Leonard, Mark; Small, Andrew; Rose, Martin. British Public Diplomacy in the Age of Schisms. Londýn: Foreign Policy

Centre, Counterpoint, 2005

Leonard, Mark; Stead, Catherine; Smewing, Conrad. Public Diplomacy. Londýn: Foreign Policy Centre, 2002

Melissen, Jan; Lee Donna; Sharp, Paul. The New Public Diplomacy: Soft Power in International Relations (Studies in Diplomacy). New York: Palgrave Macmillan, 2007

Nye, Joseph. Soft power, The Means To Success In World Politics. New York: Public Affairs, 2004

Peterková, Jana, Veřejná diplomacie. Plzeň, Aleš Čeněk, 2008

SNOW, Nancy; TAYLOR, M. Philip. Routledge Handbook of Public Diplomacy. New York: Routledge, 2009

Assessment methods and criteria


Further information

No schedule has been prepared for this course

The subject is a part of the following study plans