Master project 1
Name of lecturer(s)
David KAŠPAR, Michal LÁZŇOVSKÝ, Petr PROKOP, Jiří SULŽENKO
Learning outcomes of the course unit
The course aim is to develop creativity, knowledge, experience and abilities in student independent considerations and the increase of their competency in research.
Mode of study
Classes, individual consultations, independent research.
Prerequisites and co-requisites
Instruction is based on the approved and defended master's project by which the student was accepted into master's study. The project is, in principle, a theory research of a particular area of production, management or admistration of artistic activity. The foundation is the research work of the student under the guidance of an instructor from the department. The results of the artistic/research/development work is defended by the student after the first semester in a presentation of the current findings before a commission and at the end of the second semester in public presentation.
Recommended or required reading
ADORNO, Theodor W.: The Schema of Mass Culture (in The Culture Industry: Selected Essays on Mass Culture)
ADORNO, Theodor W., HORKHEIMER Max: Dialectic of Enlightenment
Arts management a arts marketing:
BYRNES, William J., Management and the Arts, 3. vyd., Focal Press, 2003,ISBN: 0-240-80537-2
KOTLER, Philip, SCHEFF, Joanne, Standing room only, Harvard Bussiness school press 1997, ISBN: 0-87584-737-4
SCHEFF BERNSTEIN, Joanne: Arts Marketing Insights: the dynamics of building and retaining performing arts audiences, San Francisco 2007, ISBN: 978-0-7879-7844-0
COLBERT, Francois: Marketing culture and the arts, Montreal 2007, ISBN: 978-2-9808602-1-8
KAISER, Michael M.: Strategic planning in the arts
KAISER, Michael M.: The Art of the Turnaround: Creating and Maintaining Healthy Arts Organizations, Brandeis University Press, 2008, ISBN 978-1584657354
KOTLER, Philip: Standing room only: strategies for marketing the performing arts, Boston 1997, ISBN 0-87584-737-4
NEWMAN, Danny: Subscribe Now!: Building Arts Audiences Through Dynamic Subscription Promotion, Theatre Resource Group, ISBN: 978-09-3045-201-8
HAGOORT, Giep: Art Management: Entrepreneurial Style
KOTLER,Philip: Marketing Management Analysis, Planning, Implementation, and Control
More reference sources wil be appointed by a project advisor acording to the specific topic.
Assessment methods and criteria
The requirements for completing the course are on-going consultations on the master's project with a particular instructor, attendance at group classes, submission of a semester papers as on-going reports on the fulfilling of the project and a presentation of the state of research work (10-15 minutes).
The report is due to be submitted by e-mail one week before set date of project presentations.
Extent: 5-7 standard related essays + attachments.
- Justification of topic choice, measure of personal relationship the selected topic.
- Establishment of research tasks (project aim, limitations, justification).
- Project plan (stages, methods).
- Description and justification of individual project plan steps.
- Implemented stages: description and results.
- Commented (reviewed) selection of literature, including web links.
A merge of submitted material including addendums into one document in PDF format is preferred.
Grades are given by the project sponsor based on submitted reports or thesis and intensity of consultations and work on research throughout the entire academic year.
Topic example according to appropriate specilizations are presented on the Dept. webpages: http://www.damu.cz/katedry-a-kabinety/katedra-produkce/ma-studium/magistersky-projekt-definice-a-priklady
No schedule has been prepared for this course
The subject is a part of the following study plans
- Arts Management in English (M.A.) (required main subject)