Management in the Information Society 1

Subject is not scheduled Not scheduled

Code Completion Credits Range Language Instruction Semester
206EMV1 ZK 4 2 hours (45 min) of instruction per week, 79 to 99 hours of self-study English summer

Subject guarantor

Name of lecturer(s)

Learning outcomes of the course unit

The aim of the interactive lectures is to introduce management and direction theory terminology and in practical examples to explain the most important theory models.

The second semester of the Management course introduces student to issues which are typically handled by top managment, company leaders: Strategy, finance, production, quality control, change managment, corporate training and finally business ethics.

Mode of study

Interactive lecture, discussion, instructional films, webpage analysis.

Prerequisites and co-requisites

Successfull completion of Management and Information Companies 1.

Course contents

  1. Introduction to strategic managment. Concept of strategy. Strategic goals. Vision. Mission. Company values and creed. Company strategy hierarchy. SBU limitations. Strategic analysis of surrounding companies, strategic analysis of the company internal environment. Market niche or Blue ocean strategy.
  2. Financial management. Accounting customs and practices in the preparation of financial statements (profit and loss statements, money flows, balance). Operation capital. Managerial accounting. Investment calculation. The budget as a management element.
  3. Financial Management II. Transaction investment. Relevant and irrelevant investments. Occasional sacrificed costs. Binding investments. Target investments. Life cycle investments. Group investments, negative and positive externalities.
  4. Production managment or operations. Operations. 3E's Effectiveness, Efficacity, Economy. Productivity and Economy. Modern approaches to product management. Modern approaches to product management - MRP, OPT, Just in Time. Lean production management. Workplace arrangement, piecemeal, serial, mass and assembly line production.
  5. Quality. Operational, financial and customer indications of quality. quality, prevention and failure audit investment. Technical planning, managment and continual increase in quality. ISO 9000 and EMS norms ISO 14 000 quality, Six Sigma and TQM standards.
  6. Change management. Understanding organizational changes as a process which needs to be managed. Extrenal and internal factors provoking change. Reactions to change. Systematic approaches to changes. Lewin's analysis of power fields. Introduction to project planning and management.
  7. Organizational training, innovation and managment of knowledge. Ideals of organizational tranings. Models of experiential training. Education styles. Organizational training. Knowledge management. Ownership of knowledge. The price of knowledge. information management. information sytems.
  8. Creating a business plan. The Business plan as an investment project: implementation resume. Characteristics of companies and their goals. Organizational managment and the managerial team. Technical-economic project studies (feasibility study). Risk sensitivity analysis.
  9. Project managment. Main guidlines of planning and managing projects. Triple imperative. Project aim, planning, implementation, conclusion. Project evaluation. Logical framework methods. Gantt's diagram and critical paths.
  10. Economic ethics. Company image/reputation. Confidence as capital. Ethics code. Common share responsibility (CSR) and it SA 8000 certification and other Three P's, The fair trade movement.

Recommended or required reading

Texts of course materials for VOX (available at sladecek,

  1. Bláha, J. - Dytrt, Z.: Manažerská etika, Management Press, Praha 2003
  2. Fotr, J.: Podnikatelský plán a investiční rozhodování, Grada, Praha 1999
  3. Green, K. - Hanke, O.: Řízení v krizových situacích, Management Press, Praha 2002
  4. Hammer, M. - Champy, J.: Reingeneering - radikální proměna firmy. Management Press, Praha 2000
  5. Horáková, I. - Stejskalová, D. - Škapová, H.: Strategie firemní komunikace, Management Press, Praha 2000
  6. Keřkovský, M. - Vykypěl, O.: Strategické řízení. Teorie pro praxi, C.H. Beck, Praha, 2003
  7. Keřkovský, M.: Moderní přístupy k řízení výroby, C.H. Beck pro praxi, Praha 2001
  8. Kim, W. Chan - Mauborgne, R: Strategie modrého oceánu, Management Press, Praha 2005
  9. Kotter, J.P.: Vedení procesu změny. Osm kroků úspěšné transformace podniku v turbulentní ekonomice, Management Press, Praha 2000
  10. Král, B. a kol.: Manažerské účetnictví, Management Press, Praha 2002
  11. Plura, J.: Plánování a neustálé zlepšování jakosti, Computer Press, Praha 2001
  12. Přibová, M. - Mlynářová, L. - Hindls, R. - Hronová, S.: Strategické řízení značky - Brand Management, Ekopress, Praha 2000
  13. Rolný, I.: Etika v podnikové strategii, Albert, Boskovice 1998
  14. Rosenau, M.D.: Řízení projektů, Computer Press, Brno 2003
  15. Senge, P.: Pátá disciplína. Teorie a praxe učící se organizace, Management Press, Praha 2007
  16. Svozilová, A.: Projektový management, Grada Publishing, Praha 2006
  17. Tichá, I.: Učící se organizace, Alfa Publishing, Praha 2005

Assessment methods and criteria

Lecture will be assesed at the end of the semester with an exam. The exam is comprised of two required semester papers (approx. 20 + 20% of the final mark), and a knowledge test (approx. 20% of the final mark) and an oral exam (approx. 40% of the final mark).

The assignment for the semester paper is available at The first cours paper of 3 standard pages (5400 characters including space, tolerance of +/- 20%) is completed on one of 13 topics which are available at The second course paper is an abstract of one book from a list of 70 (available at of 5 standard pages (9000 characters including spaces, tolerance +/- 20%). The content of the abstract must be a concise writing/description/presentation of the most important thought from the work and not a subjective interpretation by the student. The content of the abstract may not merely be a brief entry in reflection. The student's evaluation of the book may be presented only marginally. For inspiration, sample abstracts (Huizing, J: Homo Ludens) and rules for writing abstracts by Prof. Jan Sokol (FHS UK) may be found on

Students who do not submit the semester paper in time, or as the case may be, work not containing the length or content required may not sit the final test or oral exam. The date for these is lost for which they registered, with a grade of F - Insufficient (a).

The test contains 20 questions, multiple choice, with one correct answer. 15 correct answers of 20 is the minimum. Test grading: 20-19 points A, 18-17 points B, 16 points C, 15 points D.

The oral exam is a discussion/colloquia. Students who know the material well and are able to critically judge it, those who can convincingly present theory concepts and model concepts and graphically display and able to find appropriate examples for all theory will be the best.

Course web page

Further information

No schedule has been prepared for this course

The subject is a part of the following study plans